WIIC-LP is a low-power television station

Television station

A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...

 in Pittsburgh, Pennsylvania

Pittsburgh, Pennsylvania

Pittsburgh is the second-largest city in the US Commonwealth of Pennsylvania and the county seat of Allegheny County. Regionally, it anchors the largest urban area of Appalachia and the Ohio River Valley, and nationally, it is the 22nd-largest urban area in the United States...

, broadcasting locally on channel 29 from facilities in the Oakland

Oakland (Pittsburgh)

Oakland is the academic, cultural, and healthcare center of Pittsburgh and is Pennsylvania's third largest "Downtown". Only Center City Philadelphia and Downtown Pittsburgh can claim more economic and social activity than Oakland...

 section of Pittsburgh. WIIC-LP is a former affiliate of MTV2

MTV2

MTV2 is a cable network that is widely available in the United States on digital cable and satellite television, and is progressively being added to analogue cable lineups across the nation...

. Like most over-the-air MTV2 affiliates, it was an affiliate of The Box until that network's acquisition by Viacom

Viacom

Viacom Inc. , short for "Video & Audio Communications", is an American media conglomerate with interests primarily in, but not limited to, cinema and cable television...

 in 2001. The station is owned by Abacus Television Network.

After leaving MTV2, WIIC-LP aired programming from NOYZ

NOYZ

NOYZ was an American television network owned and operated by Seattle-based Blue Frog Media. The network aired mostly pop and hip-hop music videos which featured a continuing interactive chat on the bottom third of the screen, where members could talk using text messages transmitted to the network...

, a hybrid music

Music

Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...

/text messaging channel.

The WIIC callsigns are a direct reference to the city's longtime NBC

NBC

The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 affiliate WPXI

WPXI

WPXI, channel 11, is the NBC-affiliated television station for Western Pennsylvania that is licensed to Pittsburgh. It broadcasts a high definition digital signal on UHF channel 48 from a transmitter located on the north side of Pittsburgh. Owned by Cox Enterprises, the station has studios in the...

, whose callsigns were WIIC-TV from 1957 to 1981.