WIMX
Encyclopedia
WIMX is an Urban Adult Contemporary
radio station
licensed to Gibsonburg, Ohio
, known as "Mix 95.7".
1560AM, later to become its sister station.
In 1993, Booth American, licensee of contemporary country-formatted WKKO
K-100 in Toledo, assumed control of WRED in a local marketing agreement
(LMA), which became allowed under newly-relaxed Federal Communications Commission
(FCC) duopoly
ownership limits that permitted companies to control two FM stations in a single market. The deal was made in response to a nationwide spike in country music listenership at the beginning of the 1990s. WRED's operations, now under Booth American's control, moved to the same facility as WTOD and WKKO on Arlington Avenue in south Toledo, but the antenna and transmitter facility (and a since-vacant studio building) remained in Woodville. On August 30, 1993, the station switched to a new hit country format and was known as "Young Country Y-95.7" WYHK. The LMA deal ended in 1995 with an outright purchase. However, WYHK was never a ratings success and was a weak complement to its sister station, K100.
The station became what it is today on March 20, 1996. The station was later purchased by Cumulus Broadcasting, and then sold again to Riverside Broadcasting. Riverside Broadcasting then sold WIMX to its current owner, Urban Radio Broadcasting
in April 2003 http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/cdbsmenu.hts?context=25&appn=100614201&formid=314&fac_num=7730.
Urban Adult Contemporary
Urban adult contemporary is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have rap music on their playlists. The format was designed by Barry Mayo when he, Lee S. Simonson and Bill Pearson organized Broadcast...
radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed to Gibsonburg, Ohio
Gibsonburg, Ohio
Gibsonburg is a village in Sandusky County, Ohio, United States. The population was 2,506 at the 2000 census. The National Arbor Day Foundation has designated Gibsonburg as a Tree City USA.-Geography:Gibsonburg is located at ....
, known as "Mix 95.7".
History
The station began broadcasting on November 15, 1988 with an Adult Contemporary format with the call letters WRED http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=7730&Callsign=WIMX. The station was known as "Red 95.7". WRED was founded by longtime Toledo radio personality Buddy Carr and his wife Carolyn. Among the many formats for 95.7, was a simulcast of Toledo classic country music station WTODWTOD
WWYC is a radio station in Toledo, Ohio. It is now a repeater of KAWZ 89.9 mHz in Twin Falls, Idaho, the originator of a network of repeaters and mostly translators owned by CSN International .-History:...
1560AM, later to become its sister station.
In 1993, Booth American, licensee of contemporary country-formatted WKKO
WKKO
WKKO is a commercial FM radio station in Toledo, Ohio broadcasting on 99.9 MHz with a country music format.-History:The 99.9 MHz spot on the FM dial in Toledo, Ohio was originally populated by WTRT, known as one of the nation's first FM-band Top-40 format radio stations. In the late 1960's...
K-100 in Toledo, assumed control of WRED in a local marketing agreement
Local marketing agreement
In U.S. and Canadian broadcasting, a local marketing agreement is an agreement in which one company agrees to operate a radio or television station owned by another licensee...
(LMA), which became allowed under newly-relaxed Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC) duopoly
Duopoly (broadcasting)
In United States broadcast television and radio, duopoly is a term used to describe a single company which owns two or more stations in the same city or community....
ownership limits that permitted companies to control two FM stations in a single market. The deal was made in response to a nationwide spike in country music listenership at the beginning of the 1990s. WRED's operations, now under Booth American's control, moved to the same facility as WTOD and WKKO on Arlington Avenue in south Toledo, but the antenna and transmitter facility (and a since-vacant studio building) remained in Woodville. On August 30, 1993, the station switched to a new hit country format and was known as "Young Country Y-95.7" WYHK. The LMA deal ended in 1995 with an outright purchase. However, WYHK was never a ratings success and was a weak complement to its sister station, K100.
The station became what it is today on March 20, 1996. The station was later purchased by Cumulus Broadcasting, and then sold again to Riverside Broadcasting. Riverside Broadcasting then sold WIMX to its current owner, Urban Radio Broadcasting
Urban Radio Broadcasting
URBan Radio Broadcasting, LLC, is an American media company that specializes in radio stations. The markets where they own radio stations include Toledo, Ohio, Muscle Shoals, Alabama, Tupelo, Mississippi, Columbus, Mississippi, Meridian, Mississippi, and Alexandria, Louisiana...
in April 2003 http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/cdbsmenu.hts?context=25&appn=100614201&formid=314&fac_num=7730.