WKSP
Encyclopedia
WKSP also known as "96.3 Kiss-FM", is an Adult Urban Contemporary radio station located in Augusta, Georgia
Augusta, Georgia
Augusta is a consolidated city in the U.S. state of Georgia, located along the Savannah River. As of the 2010 census, the Augusta–Richmond County population was 195,844 not counting the unconsolidated cities of Hephzibah and Blythe.Augusta is the principal city of the Augusta-Richmond County...

. Licensed by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 (FCC) to the nearby community of Aiken, South Carolina
Aiken, South Carolina
Aiken is a city in and the county seat of Aiken County, South Carolina, United States. With Augusta, Georgia, it is one of the two largest cities of the Central Savannah River Area. It is part of the Augusta-Richmond County Metropolitan Statistical Area. Aiken is home to the University of South...

, the station broadcasts on 96.3 FM with a effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...

 (ERP) of 17.5 kW.

History

The station signed on at 95.9 FM as WLOW-FM on September 17, 1966. The station became WPBM in 1980.

In 1986, the frequency was changed from 95.9 to 96.3 as the station increased its power and moved into Augusta. The station became WRXR with a Album Oriented Rock format under the handle "96-RXR". The station kept the format for the next decade.

In the fall of 1996, WRXR flipped to Alternative rock
Alternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...

 as "96X". 96X never took off in the market in its 3 years on the air, and was flipped to Urban Adult Contemporary
Urban Adult Contemporary
Urban adult contemporary is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have rap music on their playlists. The format was designed by Barry Mayo when he, Lee S. Simonson and Bill Pearson organized Broadcast...

 in 1999 with the WKSP call letters. The call letters WKSP were previously assigned to station 1090 AM in Kingstree, SC which went off the air in the 1980s.

The station is owned by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

.

External links

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