WLAN-FM
Encyclopedia
WLAN-FM is a radio station
licensed
to serve Lancaster, Pennsylvania
, Reading, Pennsylvania, York, Pennsylvania, Hershey, Pennsylvania, USA. The station is owned by Clear Channel Communications
and licensed to Clear Channel Broadcasting Licenses, Inc.
WLAN-FM broadcasts a contemporary hit radio
music format.
The station was assigned the WLAN-FM call letters by the Federal Communications Commission on October 23, 1978.[2]
In the early 1990s FM 97 had begun to lose both audience and revenue share to several competing radio stations in the Lancaster, York and Harrisburg radio markets. New GM/VP Chuck Lontine, with the help of Scott Shannon (program director of WPLJ-FM in New York), created "The New Sound of FM 97 WLAN". This new sound was a hybrid radio format of Hot AC, CHR Top 40 and some Classic Rock. By avoiding hip hop CHR and soft AC music, Lontine created a "listener delta strategy" between the popular WROZ-FM (The Rose), which was soft AC and harder edged stations in the market playing Urban/Hip Hop and Album Rock. The result were favorable primarily with women between the ages of 25-34. Within a year, the station was ranked number one in the market by the Arbitron Ratings Company.
To further insure the station's success, Lontine re-configured the stations transmission and audio facility with the help of technical and studio engineers Frank Grunstein and Frank Fody.
The original air staff of the "New Sound" was Cadillac Jack as Operations Manager and Morning Show Host (from Eagle 106/Philadelphia), Patty Ford and Mark Cruz (from X104/Fresno). Today, Cadillac Jack is the afternoon drive host on WOGL in Philadelphia and Patty Ford is a national voice over artist in Boston. Chuck Lontine became a media investment banker and is the managing director of Marconi Media Ventues in Denver, Colorado
The station was originally owned by The Altdoerffer Family of Lancaster County, Pennsylvania. Today WLAN-AM/FM station is owned by Clear Channel Communications and remains very popular in the community it serves.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....
to serve Lancaster, Pennsylvania
Lancaster, Pennsylvania
Lancaster is a city in the south-central part of the Commonwealth of Pennsylvania. It is the county seat of Lancaster County and one of the older inland cities in the United States, . With a population of 59,322, it ranks eighth in population among Pennsylvania's cities...
, Reading, Pennsylvania, York, Pennsylvania, Hershey, Pennsylvania, USA. The station is owned by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
and licensed to Clear Channel Broadcasting Licenses, Inc.
WLAN-FM broadcasts a contemporary hit radio
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
music format.
The station was assigned the WLAN-FM call letters by the Federal Communications Commission on October 23, 1978.[2]
In the early 1990s FM 97 had begun to lose both audience and revenue share to several competing radio stations in the Lancaster, York and Harrisburg radio markets. New GM/VP Chuck Lontine, with the help of Scott Shannon (program director of WPLJ-FM in New York), created "The New Sound of FM 97 WLAN". This new sound was a hybrid radio format of Hot AC, CHR Top 40 and some Classic Rock. By avoiding hip hop CHR and soft AC music, Lontine created a "listener delta strategy" between the popular WROZ-FM (The Rose), which was soft AC and harder edged stations in the market playing Urban/Hip Hop and Album Rock. The result were favorable primarily with women between the ages of 25-34. Within a year, the station was ranked number one in the market by the Arbitron Ratings Company.
To further insure the station's success, Lontine re-configured the stations transmission and audio facility with the help of technical and studio engineers Frank Grunstein and Frank Fody.
The original air staff of the "New Sound" was Cadillac Jack as Operations Manager and Morning Show Host (from Eagle 106/Philadelphia), Patty Ford and Mark Cruz (from X104/Fresno). Today, Cadillac Jack is the afternoon drive host on WOGL in Philadelphia and Patty Ford is a national voice over artist in Boston. Chuck Lontine became a media investment banker and is the managing director of Marconi Media Ventues in Denver, Colorado
The station was originally owned by The Altdoerffer Family of Lancaster County, Pennsylvania. Today WLAN-AM/FM station is owned by Clear Channel Communications and remains very popular in the community it serves.