WLCO (and until March 2007, WLSP) is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a country music

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 format. Licensed to Lapeer, Michigan

Lapeer, Michigan

Lapeer is a city in the U.S. state of Michigan and is the county seat of Lapeer County. As of the 2010 census, the city population was 8,841. Most of the city was incorporated from land that was formerly in Lapeer Township, though portions were also annexed from Mayfield Township and Elba...

, it first began broadcasting under the WTHM call sign. The station's format, from Citadel Media, is called "Real Country

Real country

Real Country is a 24-hour radio format produced by Cumulus Media Networks. Real Country, originally one of the Satellite Music Network stations, is marketed at the 18 to 54 demographic in rural areas of the United States...

" and combines classic country

Classic country

Classic country is a music radio format that specializes in playing mainstream country hits from past decades.This genre generally follows one of two formats: those specializing in hits from the 1920s through the early 1970s, and focus primarily on innovators and artists from country music's Golden...

 favorites with select current titles. Prior to the current format, as WLSP, the station had aired satellite-fed adult standards

Adult standards

Adult standards is a North American radio format heard primarily on AM or class A FM stations.Adult standards is aimed at "mature" adults, meaning mainly those persons over 50 years of age, but it is mostly targeted for senior citizens...

 from ABC (Timeless Classics

Timeless (radio network)

Timeless was a 24-hour satellite music service of Citadel Media . It has distributed a mix of soft oldies and adult standards to radio stations around the USA...

), and, prior to that, Talk and Sports formats. The "Real Country" format is not the first time 1530 AM has programmed classic country; as WWGZ-AM in the early 1990s, the station was known as "Country Gold."

For more on the history of AM 1530, see sister station WQUS

WQUS

-External links:...

.

It operates from local sunrise to local sunset to protect clear channel station WCKY (AM)

WCKY (AM)

WCKY is an AM radio station in Cincinnati, Ohio, USA, broadcasting at 1530 kHz with 50,000 watts, and its transmitter is located in nearby Villa Hills, Kentucky. It is a class A clear channel station, sharing the frequency with KFBK in Sacramento, and can be heard, particularly at night, over most...

 in Cincinnati, Ohio

Cincinnati, Ohio

Cincinnati is a city in the U.S. state of Ohio. Cincinnati is the county seat of Hamilton County. Settled in 1788, the city is located to north of the Ohio River at the Ohio-Kentucky border, near Indiana. The population within city limits is 296,943 according to the 2010 census, making it Ohio's...

which sometimes interferes with the WLCO signal during the sunrise and sunset time periods.