WLMV
Encyclopedia
WLMV branded as "La Movida 1480", is a radio station
serving the Madison, Wisconsin
area. Owned by Mid-West Family Broadcasting
, the station airs local Spanish language
music and talk programming, along with national news breaks from CNN en Español Radio
. WLMV was the first full-time Spanish station in the Madison radio market (WTTN
now airs ESPN Deportes
).
The 1480 AM frequency was originally the home of Madison's long-time Top 40 AM station, WISM. WISM later aired an automated oldies format as "Solid Gold Stereo", WISM. which would give way to talk radio
station WTDY in the mid-1980s. By the late 1990s, the call letters at 1480 would change to DVDA, as WTDY prepared to move to its new Extended AM
home at 1670 AM
, temporarily simulcasting at both signals. When WTDY's move to 1670 became permanent in 2002, Mid-West Family Broadcasting rechristened 1480 as WLMV and introduced a new Spanish language
format to attract a rapidly-growing Latino and Spanish-speaking audience in Madison.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
serving the Madison, Wisconsin
Madison, Wisconsin
Madison is the capital of the U.S. state of Wisconsin and the county seat of Dane County. It is also home to the University of Wisconsin–Madison....
area. Owned by Mid-West Family Broadcasting
Mid-West Family Broadcasting
Mid-West Family Broadcasting is an independently owned broadcasting company based in Madison, Wisconsin. The company owns and manages radio stations in Madison and LaCrosse, WI, Benton Harbor/St Joseph, MI, Springfield, IL and Springfield, MO....
, the station airs local Spanish language
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
music and talk programming, along with national news breaks from CNN en Español Radio
CNN en Español
CNN en Español is CNN's Spanish language news channel. On March 17, 1997, CNN launched CNN en Español, a 24-hour Spanish-language news network for the Hispanic American and United States marketplace.-Mexico programming:...
. WLMV was the first full-time Spanish station in the Madison radio market (WTTN
WTTN
WTTN is a radio station broadcasting a Spanish Sports format licensed to Columbus, Wisconsin and serving Madison's Hispanic Market. The station is owned by Good Karma Broadcasting, LLC and features programing from ESPN Desportes. WTTN began broadcasting with 250 watts as a daytime only station...
now airs ESPN Deportes
ESPN Deportes
ESPN Deportes is a cable television and radio network dedicated to broadcasting sports-related programming 24 hours a day to the Spanish-speaking community in the United States...
).
The 1480 AM frequency was originally the home of Madison's long-time Top 40 AM station, WISM. WISM later aired an automated oldies format as "Solid Gold Stereo", WISM. which would give way to talk radio
Talk radio
Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...
station WTDY in the mid-1980s. By the late 1990s, the call letters at 1480 would change to DVDA, as WTDY prepared to move to its new Extended AM
Extended AM broadcast band
The extended mediumwave broadcast band, commonly known as the [AM] expanded band, is a broadcast frequency allocation which moved the upper limit of the AM bandplan from 1610 to 1700 kHz.- History :...
home at 1670 AM
WTDY
WTDY is a talk-formatted AM radio station in Madison, Wisconsin, it is also the flagship station of Mid-West Family Broadcasting.-History:WTDY began operating in 1948 at the 1480 frequency under the call letters WISC, which were eventually changed to WISM...
, temporarily simulcasting at both signals. When WTDY's move to 1670 became permanent in 2002, Mid-West Family Broadcasting rechristened 1480 as WLMV and introduced a new Spanish language
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
format to attract a rapidly-growing Latino and Spanish-speaking audience in Madison.