WLTK is a Contemporary Christian formatted broadcast

Broadcasting

Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...

 radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to New Market, Virginia

New Market, Virginia

New Market is a town in Shenandoah County, Virginia, United States. It had a population of 2,146 at the 2010 census. New Market is home to the Rebels of the Valley Baseball League, and the New Market Shockers of the Rockingham County Baseball League.-History:...

, serving the Harrisonburg

Harrisonburg, Virginia

Harrisonburg is an independent city in the Shenandoah Valley region of Virginia in the United States. Its population as of 2010 is 48,914, and at the 2000 census, 40,468. Harrisonburg is the county seat of Rockingham County and the core city of the Harrisonburg, Virginia Metropolitan Statistical...

/Staunton

Staunton, Virginia

Staunton is an independent city within the confines of Augusta County in the commonwealth of Virginia. The population was 23,746 as of 2010. It is the county seat of Augusta County....

 area. WLTK is owned and operated by Massanutten Broadcasting Company, Inc.

History

The station first took the callsign WEZI on September 15, 1993 and officially launched in 1995. For two years, the station would carry a Soft Hits format, branded as "EZ 103".
On November 7, 1997, WEZI switched its callsign to WBHB-FM and changed the format to Oldies

Oldies

Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....

/Classic rock

Classic rock

Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...

, branded as "Bob 103.3", and later went by "B-103.3"

On August 8, 2001, WBHB-FM swapped callsigns and formats with WLTK at 96.1 FM, becoming a Contemporary Christian format, branded as "X103 The Cross". WBHB-FM remained on 96.1 FM until February 7, 2005, when the WBHB-FM callsign and Oldies

Oldies

Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....

/Classic rock

Classic rock

Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...

 format moved to 105.1 FM as part of a frequency swap that also moved WJDV

WJDV

WJDV is a Light Adult Contemporary formatted broadcast radio station licensed to Broadway, Virginia, serving the Harrisonburg/Staunton area. WJDV is owned and operated by M...

 from 105.1 FM to 96.1 FM.

On February 1, 2010 WLTK dropped its "X103 The Cross" format and began broadcasting the K-LOVE

K-LOVE

K-LOVE is a Contemporary Christian music radio programming service in the United States operated by the Educational Media Foundation. As of January 2011, K-LOVE's programming is carried on over 440 FM stations and translators in 45 states. K-LOVE claims an audience of 250,000 people each week via...

music service, though continues to be locally owned.