WLVA is a Religious

Religious broadcasting

Religious broadcasting refers to broadcasting by religious organizations, usually with a religious message. Many religious organizations have long recorded content such as sermons and lectures, and have moved into distributing content on their Internet websites.While this article emphasises...

 formatted broadcast

Broadcasting

Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...

 radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to Lynchburg, Virginia

Lynchburg, Virginia

Lynchburg is an independent city in the Commonwealth of Virginia. The population was 75,568 as of 2010. Located in the foothills of the Blue Ridge Mountains along the banks of the James River, Lynchburg is known as the "City of Seven Hills" or "The Hill City." Lynchburg was the only major city in...

, serving Lynchburg

Lynchburg, Virginia

Lynchburg is an independent city in the Commonwealth of Virginia. The population was 75,568 as of 2010. Located in the foothills of the Blue Ridge Mountains along the banks of the James River, Lynchburg is known as the "City of Seven Hills" or "The Hill City." Lynchburg was the only major city in...

, Roanoke

Roanoke, Virginia

Roanoke is an independent city in the Mid-Atlantic U.S. state of Virginia and is the tenth-largest city in the Commonwealth. It is located in the Roanoke Valley of the Roanoke Region of Virginia. The population within the city limits was 97,032 as of 2010...

 and Bedford

Bedford, Virginia

Bedford is an independent city located within the confines of Bedford County in the U.S. state of Virginia. It serves as the county seat of Bedford County. As of 2010, the city had a total population of 6,222. The Bureau of Economic Analysis combines the city of Bedford with surrounding Bedford...

. WLVA is owned and operated by Truth Broadcasting Corporation.

History

WLVA was the first radio station in Lynchburg and one of the first in Virginia.

Until the late 1970s, WLVA had many listeners, but FM radio

FM broadcasting

FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...

 took away a lot of the audience.

In 2005, Truth Broadcasting purchased WLVA from Kovas Communications. The station was off the air at that time. In 2008, Truth Broadcasting, whose president was Stuart Epperson, Jr., announced WLVA's sale to Chesapeake-Portsmouth Broadcasting Corp., whose president was Nancy Epperson.

The WLVA call letters were once attached to WSET-TV

WSET-TV

WSET-TV is the ABC television network affiliate for the Roanoke/Lynchburg, Virginia market. The station is licensed to Lynchburg, and transmits its digital signal on VHF channel 13. WSET is owned by the Allbritton Communications Company. Its transmitter is located near Thaxton, Virginia...

, the Lynchburg-based ABC

American Broadcasting Company

The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

affiliate, which was known as WLVA-TV.