WLVX
Encyclopedia
WLVX is a radio station
licensed to Greenville, Pennsylvania
. It operates 24 hours per day, 7 days per week at 2100 watt
s.
The station is owned by Educational Media Foundation
, who officially received assignment of the licenses of WEXC, WLOA and WGRP from Beacon Broadcasting on December 23, 2010. WLVX is an affiliate of EMF's national non-commercial Christian Contemporary Music "K-LOVE
" network.
EMF intends to spin off both WLOA
1470 in Farrell, Pennsylvania
and WGRP
940, also in Greenville, Pennsylvania
to different owners.
, and Youngstown, Ohio
. The 107.1 frequency was first registered as WGRP-FM, a sister signal to the then co-owned WGRP
940-AM. The WEXC calls were first registered for 107.1 on May 16, 1985. On January 7, 2011, soon after the FCC approved the sale of the station to EMF, WLVX became the new call.
The station's final incarnation under Beacon Broadcasting ownership was C-107.1, an adult contemporary format. Prior to C-107.1 and the Christian rock formats of Freq 107 and Indie 107, the station was known as "Goodtime Oldies WEX-C 107", a format which ran from 2003 to 2005. Christian adult contemporary ran prior to the 2003 incarnation of oldies, while mainstream adult contemporary was aired prior to that. WEXC was an affiliate of the Pittsburgh Pirates Baseball Network. The baseball broadcasts have since been moved to WLLF
ESPN 96.7 Mercer, PA.
In 2005, WEXC and WGRP were sold to Youngstown-based Beacon Broadcasting. Beacon's principal owner, Harold Glunt was a steel supply company owner from the surrounding Warren, Ohio area. He purchased the stations to further Christian communications in the valley, concurrently, WEXC dropped the oldies format to assume a Christian rock format known as Freq 107 (which was later renamed Indie 107). Before the sale to EMF, WEXC changed formats to the "Today's Hits and Yesterday's Favorites" Hot AC genre as C-107.1, boosting their listenership greatly.
"C-107.1" had been getting more involved in the community under the direction of G.M. Richard Esbenshade and air talent Gregg Allen and John "The Madman" Madden. In addition to carrying syndicated talk hosts Glenn Beck
and Jason Lewis
, WEXC also started to air Donny Osmond
's syndicated morning show. Most recently, the station was involved in one of several "Tea Parties" being held all across the country. C-107 also sponsored live concert events and giveaways for Kennywood and Waldameer Amusement Parks.
Harold Glunt died on January 22, 2010; his son subsequently put all of the Beacon stations up for sale. As of Friday, September 10, 2010, a sale of WEXC, WGRP and WLOA to Educational Media Foundation
for $225,000 was announced, with an intent to spin off WGRP and WLOA to separate owners. The Hot AC format was dropped to relay the "K-LOVE" Christian music network following the conclusion of a high school football game that evening.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed to Greenville, Pennsylvania
Greenville, Pennsylvania
Greenville is a borough in Mercer County, Pennsylvania. Located along the Shenango River, Greenville is roughly 80 miles from both Pittsburgh and Cleveland. Greenville is part of the Youngstown–Warren–Boardman, OH-PA Metropolitan Statistical Area, which is home to 570,000 people...
. It operates 24 hours per day, 7 days per week at 2100 watt
Watt
The watt is a derived unit of power in the International System of Units , named after the Scottish engineer James Watt . The unit, defined as one joule per second, measures the rate of energy conversion.-Definition:...
s.
The station is owned by Educational Media Foundation
Educational Media Foundation
Educational Media Foundation is a not-for-profit organization that operates the K-LOVE and Air 1 radio networks. EMF is based in Rocklin, California....
, who officially received assignment of the licenses of WEXC, WLOA and WGRP from Beacon Broadcasting on December 23, 2010. WLVX is an affiliate of EMF's national non-commercial Christian Contemporary Music "K-LOVE
K-LOVE
K-LOVE is a Contemporary Christian music radio programming service in the United States operated by the Educational Media Foundation. As of January 2011, K-LOVE's programming is carried on over 440 FM stations and translators in 45 states. K-LOVE claims an audience of 250,000 people each week via...
" network.
EMF intends to spin off both WLOA
WLOA
WLOA is a radio station licensed to Farrell, Pennsylvania. It serves the Sharon, Pennsylvania and Youngstown, Ohio areas. Though licensed to Farrell, WLOA transmits from a facility on South State Line Road in Masury, Ohio...
1470 in Farrell, Pennsylvania
Farrell, Pennsylvania
Farrell is a city in Mercer County, Pennsylvania, United States. The population was 6,050 at the 2000 census. It is part of the Youngstown–Warren–Boardman, OH-PA Metropolitan Statistical Area.-History:...
and WGRP
WGRP
WGRP is a licensed Class D AM radio station broadcasting from Greenville, Pennsylvania at 940 kHz. WGRP broadcasts full-time. However, it only sends out 2 watts in the nighttime hours, in order to protect a Canadian clear-channel which is reserved by international treaty.WGRP and WLOA, along with...
940, also in Greenville, Pennsylvania
Greenville, Pennsylvania
Greenville is a borough in Mercer County, Pennsylvania. Located along the Shenango River, Greenville is roughly 80 miles from both Pittsburgh and Cleveland. Greenville is part of the Youngstown–Warren–Boardman, OH-PA Metropolitan Statistical Area, which is home to 570,000 people...
to different owners.
Broadcast History
WLVX was originally a locally focused voice for the communities of Greenville, PennsylvaniaGreenville, Pennsylvania
Greenville is a borough in Mercer County, Pennsylvania. Located along the Shenango River, Greenville is roughly 80 miles from both Pittsburgh and Cleveland. Greenville is part of the Youngstown–Warren–Boardman, OH-PA Metropolitan Statistical Area, which is home to 570,000 people...
, and Youngstown, Ohio
Youngstown, Ohio
Youngstown is a city in the U.S. state of Ohio and the county seat of Mahoning County; it also extends into Trumbull County. The municipality is situated on the Mahoning River, approximately southeast of Cleveland and northwest of Pittsburgh, Pennsylvania...
. The 107.1 frequency was first registered as WGRP-FM, a sister signal to the then co-owned WGRP
WGRP
WGRP is a licensed Class D AM radio station broadcasting from Greenville, Pennsylvania at 940 kHz. WGRP broadcasts full-time. However, it only sends out 2 watts in the nighttime hours, in order to protect a Canadian clear-channel which is reserved by international treaty.WGRP and WLOA, along with...
940-AM. The WEXC calls were first registered for 107.1 on May 16, 1985. On January 7, 2011, soon after the FCC approved the sale of the station to EMF, WLVX became the new call.
The station's final incarnation under Beacon Broadcasting ownership was C-107.1, an adult contemporary format. Prior to C-107.1 and the Christian rock formats of Freq 107 and Indie 107, the station was known as "Goodtime Oldies WEX-C 107", a format which ran from 2003 to 2005. Christian adult contemporary ran prior to the 2003 incarnation of oldies, while mainstream adult contemporary was aired prior to that. WEXC was an affiliate of the Pittsburgh Pirates Baseball Network. The baseball broadcasts have since been moved to WLLF
WLLF
WLLF is a commercial FM radio station in Mercer, Pennsylvania, USA, serving the Youngstown, Ohio market broadcasting at 96.7 MHz with a sports format. It is one of seven radio stations in the Youngstown market owned by Cumulus Broadcasting...
ESPN 96.7 Mercer, PA.
In 2005, WEXC and WGRP were sold to Youngstown-based Beacon Broadcasting. Beacon's principal owner, Harold Glunt was a steel supply company owner from the surrounding Warren, Ohio area. He purchased the stations to further Christian communications in the valley, concurrently, WEXC dropped the oldies format to assume a Christian rock format known as Freq 107 (which was later renamed Indie 107). Before the sale to EMF, WEXC changed formats to the "Today's Hits and Yesterday's Favorites" Hot AC genre as C-107.1, boosting their listenership greatly.
"C-107.1" had been getting more involved in the community under the direction of G.M. Richard Esbenshade and air talent Gregg Allen and John "The Madman" Madden. In addition to carrying syndicated talk hosts Glenn Beck
Glenn Beck
Glenn Edward Lee Beck is an American conservative radio host, vlogger, author, entrepreneur, political commentator and former television host. He hosts the Glenn Beck Program, a nationally syndicated talk-radio show that airs throughout the United States on Premiere Radio Networks...
and Jason Lewis
Jason Lewis
Jason Lewis is an American actor and former fashion model. He appeared on the May 2008 cover of Men's Fitness.-Early life:...
, WEXC also started to air Donny Osmond
Donny Osmond
Donald Clark "Donny" Osmond is an American singer, musician, actor, dancer, radio personality, and former teen idol. Osmond has also been a talk and game show host, record producer and author. In the mid 1960s, he and four of his elder brothers gained fame as the Osmond Brothers on the long...
's syndicated morning show. Most recently, the station was involved in one of several "Tea Parties" being held all across the country. C-107 also sponsored live concert events and giveaways for Kennywood and Waldameer Amusement Parks.
Harold Glunt died on January 22, 2010; his son subsequently put all of the Beacon stations up for sale. As of Friday, September 10, 2010, a sale of WEXC, WGRP and WLOA to Educational Media Foundation
Educational Media Foundation
Educational Media Foundation is a not-for-profit organization that operates the K-LOVE and Air 1 radio networks. EMF is based in Rocklin, California....
for $225,000 was announced, with an intent to spin off WGRP and WLOA to separate owners. The Hot AC format was dropped to relay the "K-LOVE" Christian music network following the conclusion of a high school football game that evening.