WLVY is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a contemporary hit radio

Contemporary hit radio

Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 format. Licensed to Elmira, New York

Elmira, New York

Elmira is a city in Chemung County, New York, USA. It is the principal city of the 'Elmira, New York Metropolitan Statistical Area' which encompasses Chemung County, New York. The population was 29,200 at the 2010 census. It is the county seat of Chemung County.The City of Elmira is located in...

, USA, the station serves the Elmira-Corning area. The station is currently owned by Pembrook Pines Elmira, Ltd. and features programing from CBS Radio

CBS Radio

CBS Radio, Inc., formerly known as Infinity Broadcasting Corporation, is one of the largest owners and operators of radio stations in the United States, third behind main rival Clear Channel Communications and Cumulus Media. CBS Radio owns around 130 radio stations across the country...

 and Westwood One

Westwood One

Westwood One was an American radio network and was based in New York City. At one time, it was managed by CBS Radio, the radio arm of CBS Corporation, and Viacom and was later purchased by the private equity firm The Gores Group...

.

The station signed on by Frank Saia in 1964 as WEHH-FM, a sister station of WEHH

WEHH

WEHH signed on the air in 1956, the third AM radio station to sign on in Chemung County and the fifth to sign on in the Elmira-Corning market in New York state...

. It was Chemung County's first FM

Frequency modulation

In telecommunications and signal processing, frequency modulation conveys information over a carrier wave by varying its instantaneous frequency. This contrasts with amplitude modulation, in which the amplitude of the carrier is varied while its frequency remains constant...

 station. The station broadcast mainly easy listening

Easy listening

Easy listening is a broad style of popular music and radio format that emerged in the 1950s, evolving out of big band music, and related to MOR music as played on many AM radio stations. It encompasses the exotica, beautiful music, light music, lounge music, ambient music, and space age pop genres...

 and classical music

Classical music

Classical music is the art music produced in, or rooted in, the traditions of Western liturgical and secular music, encompassing a broad period from roughly the 11th century to present times...

 along with a bit of country

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 in the mornings, "The Ralph Emery Show". In the 1970s WEHH-FM broadcast Elmira City Council meetings live, with Tony Volino handling the remote duties from the Council Chambers.

In the mid 1970s, Saia sold the station to crosstown rival WELM

WELM

WELM signed on in 1947 as Chemung County's second radio station and the Elmira-Corning, New York market's third. It broadcasts on 1410 kHz. The station uses a three-tower array, broadcasting at 5,000 watts from a single tower until sundown, when the power is lowered to 1,000 watts and the pattern...

. The format was changed to rock

Rock music

Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...

 and call letters were changed to the current WLVY. The station first was known as Y-94, but later was changed to the "Love Rock," presumably because of the existence of Y-94

WYYY

WYYY is a Lite Adult Contemporary formatted radio station licensed to Syracuse, New York. The Clear Channel Communications outlet broadcasts at 94.5 MHz with an ERP of 100 kW.-History:...

 in relatively nearby Syracuse

Syracuse, New York

Syracuse is a city in and the county seat of Onondaga County, New York, United States, the largest U.S. city with the name "Syracuse", and the fifth most populous city in the state. At the 2010 census, the city population was 145,170, and its metropolitan area had a population of 742,603...

. Eventually, the station came to be known simply as 94-Rock. It used a paint-splotch logo that was remarkably similar to one used by 97-Rock

WGRF

WGRF is a radio station in Buffalo, New York, USA. The station's on air branding is "97 Rock". The station mostly plays Classic rock from the 1960s, 1970s, and 1980s...

 in Buffalo

Buffalo, New York

Buffalo is the second most populous city in the state of New York, after New York City. Located in Western New York on the eastern shores of Lake Erie and at the head of the Niagara River across from Fort Erie, Ontario, Buffalo is the seat of Erie County and the principal city of the...

.

In the early to mid 1980s, the station's programming evolved into more of a Top 40-oriented format, first with a rock

Rock music

Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...

 emphasis, then with a more pop

Pop music

Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

 and urban

Urban contemporary

Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...

 emphasis. Since the 1980s, 94 Rock has since been consistently among the market leaders in the Arbitron

Arbitron

Arbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s...

 ratings.

Programing

• Mornings - Mike and Brian in The Morning
• Afternoons - Brian Stoll
• Middays - Mike Strobel
• The Night Show - Criztian
• Overnight - Jackson Blue

Weekends

• Mike Strobel
• Brian Stoll
• Rick Dees
• Hollywood Hamilton
• Open House Party

Translators

WLVY recently obtained the frequency 93.7 for Waverly NY

Waverly, Tioga County, New York

----Waverly is the largest village in Tioga County, New York, United States. It is located southeast of Elmira in the Southern Tier region. This village was incorporated as the southwest part of the town of Barton in 1854...

 listeners. The 120-watt translator improves the station's signal in "The Valley," which consists of Waverly and South Waverly

South Waverly, Pennsylvania

South Waverly is a borough in Bradford County, Pennsylvania, United States. The population was 987 at the 2000 census. It runs into Sayre, Pennsylvania in the south and to the north Waverly in Tioga County in New York...

, Sayre

Sayre, Pennsylvania

Sayre is the largest borough in Bradford County, Pennsylvania, northwest of Scranton. In the past, various iron products were made there. In 1900, 5,243 people lived there; in 1910, 6,426 people lived there, and in 1940, 7,569 persons made their homes in Sayre. The population was 5,813 at the 2000...

 and Athens

Athens, Pennsylvania

Athens is a borough in Bradford County, Pennsylvania, two miles south of the N. Y. State line on the Susquehanna and Chemung rivers. Population in 1900, 3,749; and in 1910, 3,796. The population was 3,415 at the 2000 census...

 in Bradford County, Pennsylvania

Bradford County, Pennsylvania

-Demographics:As of the census of 2000, there were 62,761 people, 24,453 households, and 17,312 families residing in the county. The population density was 54 people per square mile . There were 28,664 housing units at an average density of 25 per square mile...

. It can be received in an area roughly bounded by Southport

Southport, New York

Southport is a town in Chemung County, New York, United States. The population was 11,185 at the 2000 census.The Town of Southport is located in the southwest corner of Chemung County and is southwest of the City of Elmira...

, Van Etten

Van Etten, New York

Van Etten, New York may refer to:* Van Etten , New York* Van Etten , New York...

 and Owego

Owego (village), New York

Owego is a village in and the county seat of Tioga County, New York, USA. The population was 3,911 at the 2000 census. It is part of the Binghamton Metropolitan Statistical Area...

 in New York and Towanda, Pennsylvania

Towanda, Pennsylvania

Towanda is a borough in and the county seat of Bradford County, Pennsylvania, United States, northwest of Wilkes Barre, on the Susquehanna River. The name means "burial ground" in the Algonquian language...

.

The station has a 50-watt translator on 93.7 in Corning

Corning (city), New York

Corning is a city in Steuben County, New York, United States, on the Chemung River. The population was 10,842 at the 2000 census. It is named for Erastus Corning, an Albany financier and railroad executive who was an investor in the company that developed the community.- Overview :The city of...

. It can be received roughly between Big Flats

Big Flats (town), New York

Big Flats is a town in Chemung County, New York, USA, New York. The population was 7,224 at the 2000 census.The Town of Big Flats is on the west border of the county, west of Elmira, New York...

, Lindley

Lindley, New York

Lindley is a town in southern Steuben County, New York, United States. The population was 1,913 at the 2000 census. The town was named after the early settler Eleazer Lindsley.The town is situated south of the city of Corning.-Geography:...

, Addison

Addison (village), New York

Addison is a village in Steuben County, New York, United States. The population was 1,797 at the 2000 census. The village and the surrounding town are named after the author Joseph Addison....

, Campbell

Campbell, New York

Campbell is a town in Steuben County, New York, United States. The population was 3,691 at the 2000 census. The name is from Robert Campbell, an early landowner.The Town of Campbell is centrally located in the county and is northwest of Corning....

 and the Schuyler County

Schuyler County, New York

As of the census of 2000, there were 19,224 people, 7,374 households, and 5,191 families residing in the county. The population density was 58 people per square mile . There were 9,181 housing units at an average density of 28 per square mile...

line in and around the Meads Creek Valley.