WMGF
Encyclopedia
WMGF is the callsign of Magic 107.7, an adult contemporary FM radio station serving the Orlando, Florida
Orlando, Florida
Orlando is a city in the central region of the U.S. state of Florida. It is the county seat of Orange County, and the center of the Greater Orlando metropolitan area. According to the 2010 US Census, the city had a population of 238,300, making Orlando the 79th largest city in the United States...

, market. Licensed to Mount Dora
Mount Dora, Florida
Mount Dora is a U.S. city in Lake County, Florida. As of July 1, 2006, the U.S. Census Bureau estimates the Mount Dora population at 11,564. It is part of the Orlando–Kissimmee Metropolitan Statistical Area.-History:...

, it is owned by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

, and operates out of Clear Channel's Orlando offices in Maitland
Maitland, Florida
Maitland is a suburban city in Orange County, Florida, United States, part of the Greater Metro Orlando area. The population was 12,019 at the 2000 census. As of 2006, the population recorded by the U.S. Census Bureau is 14,172...

. It is broadcast at the FM
Frequency modulation
In telecommunications and signal processing, frequency modulation conveys information over a carrier wave by varying its instantaneous frequency. This contrasts with amplitude modulation, in which the amplitude of the carrier is varied while its frequency remains constant...

 frequency of 107.7 MHz, with a power of 96 kW from a transmitter in Orange City, Florida
Orange City, Florida
Orange City is a city located in Volusia County, Florida. In the 2000 census the city had a total population of 6,604. In 2004 the population recorded by the U.S. Census Bureau was 7,172.-Geography:Orange City is located at ....

. As of June 2007, WMGF is broadcasting in HD Radio
HD Radio
HD Radio, which originally stood for "Hybrid Digital", is the trademark for iBiquity's in-band on-channel digital radio technology used by AM and FM radio stations to transmit audio and data via a digital signal in conjunction with their analog signals...

.

On January 25, 2008, it was announced that WMGF-FM is one of several Clear Channel radio stations to be sold, in order to remain under the ownership caps following the sale of Clear Channel to private investors. Until it is sold, WMGF-FM and other stations to be sold will be placed into the Aloha Stations Trust. (http://www.chicagotribune.com/business/chi-fri_3briefs_0125jan25,0,5116482.story, http://radioinsight.com/headlines/clear-channel-spinoff-list/)

Magic 107.7 was, for a time, an affiliate of the Delilah After Dark
Delilah Rene
Delilah Rene Luke , almost always known mononymously as Delilah, is an American radio personality, author, and songwriter, best known as the host of a nationally syndicated nightly U.S...

 and John Tesh
John Tesh
John Frank Tesh is an American pianist and composer of pop music, as well as a radio host and television presenter. His 10-year-old 'Intelligence for Your Life Radio Show' reaches 14.2 Million listeners/week, and is syndicated by Teshmedia on 400 stations in US, Canada, and the UK...

 programs. Both were dropped in 2010
2010 in radio
The following events occurred in radio in 2010.-Events:*Date Unknown: CHOI/Quebec City flips from Alternative Rock to News/Talk.*January 4: KJCS/Lufkin, Texas goes silent....

. The station is best known for playing Christmas
Christmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...

 holiday music from Thanksgiving Day through Christmas Day. As such, the station moved its format direction towards an adult top 40 direction by that time.

History

The frequency used to be occupied in Orlando from 1967 to 1981 by WORJ (an album rock station known in the late 1970s as "Zeta 7") and then from 1981 to 1990 by WJYO-FM "Joy 108", which was also a Soft AC station. WMGF was established in 1990. WJYO is now operated as a Christian rock
Christian rock
Christian rock is a form of rock music played by individuals and bands whose members are Christians and who often focus the lyrics on matters concerned with the Christian faith. The extent to which their lyrics are explicitly Christian varies between bands...

 station in Fort Myers, Florida
Fort Myers, Florida
Fort Myers is the county seat and commercial center of Lee County, Florida, United States. Its population was 62,298 in the 2010 census, a 29.23 percent increase over the 2000 figure....

 at the 91.5 FM frequency.

Smooth Jazz 102.5 and HD-2

WMGF is licensed for HD Radio operations and airs Broadcast Architecture's Smooth Jazz
Smooth jazz
Smooth jazz is a genre of music that grew out of jazz fusion and is influenced by R&B, funk, rock, and pop music styles ....

 network programming on its HD-2 side channel. In August 2011, the side channel began simulcasting on an FM translator leased by Clear Channel, 102.5 W273CA, as "102.5 WLOQ," restoring the smooth jazz format to analog radio listeners in the immediate Orlando area several weeks after WLOQ-FM dropped the format in favor of Spanish language as WHKQ
WHKQ
WHKQ is a radio station, playing Spanish CHR music, under the name "KQ 103". WHKQ licensed to Windermere, Florida and is serving the Orlando area.-History:...

. W273CA's area of strongest coverage includes Orlando's western suburbs, specifically the communities of Winter Garden
Winter Garden, Florida
Winter Garden is a city located west of downtown Orlando in western Orange County, Florida. It is part of the Orlando–Kissimmee Metropolitan Statistical Area. Winter Garden's population is currently over 30,000.-Geography:...

, Pine Hills
Pine Hills, Florida
Pine Hills is a census-designated place and an unincorporated area of Orange County, Florida, United States . It is part of the Greater Orlando metropolitan statistical area. The population was 41,764 at the 2000 census. In 2007, the population was estimated to be 49,222...

, Ocoee
Ocoee, Florida
Ocoee is a city in Orange County, Florida, United States. According to the 2000 census, the city proper had a population of 24,391. As of 2006, the population recorded by the U.S. Census Bureau is 30,654. It is part of the Orlando–Kissimmee Metropolitan Statistical Area.-Geography:Ocoee is...

, and Clermont
Clermont, Florida
Clermont is a city in Lake County, Florida, United States, west of Orlando. The population was 13,100 in 2008. The city is essentially residential in character and its economy is centered in retail trade, lodging, and food and beverage establishments, which are tourism oriented. The historic...

.

External links

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