WMRR is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a mainstream rock

Mainstream rock

Mainstream rock is a radio format used by many commercial radio stations in the United States and Canada.-Format background:...

 format. Licensed to Muskegon Heights, Michigan

Muskegon Heights, Michigan

Muskegon Heights is a city in Muskegon County in the U.S. state of Michigan. The population was 12,049 at the 2000 census.-Geography:According to the United States Census Bureau, the city has a total area of 3.2 square miles , all land....

, it first began broadcasting under the WKJR call sign.

WMRR identifies itself hourly with the slogan Broadcasting from the Beer Tent Capital of the World. This reference was coined by then Program Director, Don Beno, and now serves as an unofficial nickname for the city of Muskegon, Michigan

Muskegon, Michigan

Muskegon is a city in the U.S. state of Michigan. As of the 2010 census, the city population was 38,401. The city is the county seat of Muskegon County...

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History

101.7 began as WKJR, in 1984 GoodRich Radio would purchase WQFN 101.7 and 104.5 WQWQ which was an Easy listening format at the time. 101.7 Took on the Calls of WQWQ and the Easy Listening format as GoodRich launched a Top-40 Format as "104.5 Sunny-FM" with the Calls WSNX.