WMTX
Encyclopedia
WMTX is a Hot AC radio station in Tampa, Florida
known as "Mix 100.7". It plays a variety of current hits along with some hit music from the past, as far back as the 1980s.
station and was known as "KiSS 100.7". At the time, the station was the home of the popular, locally syndicated Mason Dixon Morning Show. In December of 1999 The station underwent a sudden format change and became "Mix 100.7" without any fanfare from Tampa
listeners, dropping the WAKS
callsign. Community outrage was highly noted in local newspapers and on other radio stations.
Since the surprise format switch, WMTX has had respectable ratings but has never held the #1 spot in the Tampa Bay
radio market.
For years, Mix 100.7 aired the popular syndicated shows American Top 20
with Casey Kasem
and Backtrax USA
with Kid Kelly. However, in the summer of 2006, Backtrax was dropped. About a year later, the station dropped Kasem's countdown show.
subcarrier with a Soft AC
format. On December 17, 2007, WMTX's HD-2 dropped the Soft AC format to introduce a LGBT
-oriented HD radio station called Pride Radio
. It plays Dance and Rhythmic Hits.
Tampa, Florida
Tampa is a city in the U.S. state of Florida. It serves as the county seat for Hillsborough County. Tampa is located on the west coast of Florida. The population of Tampa in 2010 was 335,709....
known as "Mix 100.7". It plays a variety of current hits along with some hit music from the past, as far back as the 1980s.
Station history
In 1999, Mix 100.7 was branded as a KISS-FMKISS-FM
KISS-FM is a radio station broadcasting an active rock format serving the San Antonio, Texas area. The Cox Radio outlet broadcasts at 99.5MHz.- History :...
station and was known as "KiSS 100.7". At the time, the station was the home of the popular, locally syndicated Mason Dixon Morning Show. In December of 1999 The station underwent a sudden format change and became "Mix 100.7" without any fanfare from Tampa
Tâmpa
Tâmpa may refer to several villages in Romania:* Tâmpa, a village in Băcia Commune, Hunedoara County* Tâmpa, a village in Miercurea Nirajului, Mureş County* Tâmpa, a mountain in Braşov city...
listeners, dropping the WAKS
WAKS
WAKS — branded 96.5 KISS-FM — is a commercial radio station licensed to Akron, Ohio broadcasting a pop/contemporary hit radio format. The station serves Cleveland, Akron and much of surrounding Northeast Ohio....
callsign. Community outrage was highly noted in local newspapers and on other radio stations.
Since the surprise format switch, WMTX has had respectable ratings but has never held the #1 spot in the Tampa Bay
Tampa Bay
Tampa Bay is a large natural harbor and estuary along the Gulf of Mexico on the west central coast of Florida, comprising Hillsborough Bay, Old Tampa Bay, Middle Tampa Bay, and Lower Tampa Bay."Tampa Bay" is not the name of any municipality...
radio market.
For years, Mix 100.7 aired the popular syndicated shows American Top 20
American Top 40
American Top 40 is an internationally syndicated, independent radio program created by Casey Kasem, Don Bustany, Tom Rounds and Ron Jacobs. Originally a production of Watermark Inc...
with Casey Kasem
Casey Kasem
Kemal Amin "Casey" Kasem is an American radio personality and voice actor who is best known for being the host of the nationally syndicated Top 40 countdown show American Top 40, and for voicing Shaggy in the popular Saturday morning cartoon franchise Scooby-Doo.Kasem, along with Don Bustany and...
and Backtrax USA
Backtrax USA
Backtrax USA is a two hour radio program hosted by former WHTZ DJ Kid Kelly that premiered in 1993.The show originally highlighted hit music from the 1980s. Since 2003, however, Backtrax USA has offered a 1990s version of the show featuring hit music from this decade alongside that of the '80s...
with Kid Kelly. However, in the summer of 2006, Backtrax was dropped. About a year later, the station dropped Kasem's countdown show.
WMTX-HD2
In early 2007, WMTX launched a HD2HD Radio
HD Radio, which originally stood for "Hybrid Digital", is the trademark for iBiquity's in-band on-channel digital radio technology used by AM and FM radio stations to transmit audio and data via a digital signal in conjunction with their analog signals...
subcarrier with a Soft AC
Adult contemporary music
Adult contemporary music is a broad style of popular music that ranges from lush 1950s and 1960s vocal music to predominantly ballad-heavy music with varying degrees of rock influence, as well as a radio format that plays such music....
format. On December 17, 2007, WMTX's HD-2 dropped the Soft AC format to introduce a LGBT
LGBT
LGBT is an initialism that collectively refers to "lesbian, gay, bisexual, and transgender" people. In use since the 1990s, the term "LGBT" is an adaptation of the initialism "LGB", which itself started replacing the phrase "gay community" beginning in the mid-to-late 1980s, which many within the...
-oriented HD radio station called Pride Radio
Pride Radio (HD)
Pride Radio is a dance top 40 radio network launched by Clear Channel Communications and their online division, CCRD in 2006. This service targets listeners in the LGBT community...
. It plays Dance and Rhythmic Hits.