WMXV is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to St. Joseph, Tennessee

St. Joseph, Tennessee

St. Joseph is a city in Lawrence County, Tennessee, United States. The population was 829 at the 2000 census.-Geography:St. Joseph is located at ....

. WMXV broadcasts as part of the Florence

Florence, Alabama

Florence is the county seat of Lauderdale County, Alabama, United States, in the northwestern corner of the state.According to the 2005 Census Bureau estimates, the city's population was 36,721....

/Muscle Shoals, Alabama

Muscle Shoals, Alabama

Muscle Shoals is a city in Colbert County, Alabama, United States. As of 2007, the United States Census Bureau estimated the population of the city to be 12,846. The city is included in The Shoals MSA. It is famous for its contributions to American popular music.-Geography:Muscle Shoals is located...

, Arbitron radio market. The station's format is Urban contemporary

Urban contemporary

Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...

 music and its positioning statement is "The Shoals R&B Leader!"

The station is owned by URBan Radio Broadcasting

Urban Radio Broadcasting

URBan Radio Broadcasting, LLC, is an American media company that specializes in radio stations. The markets where they own radio stations include Toledo, Ohio, Muscle Shoals, Alabama, Tupelo, Mississippi, Columbus, Mississippi, Meridian, Mississippi, and Alexandria, Louisiana...

 and is part of a six station cluster operated by URBan in North Alabama

North Alabama

North Alabama is a region of the U.S. state of Alabama, generally considered to include 12 counties: Cherokee, Colbert, DeKalb, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marshall, Morgan, and Winston, with a combined population of 958,247, or 20.84% of the state's population as...

/Southern Tennessee

Tennessee

Tennessee is a U.S. state located in the Southeastern United States. It has a population of 6,346,105, making it the nation's 17th-largest state by population, and covers , making it the 36th-largest by total land area...

.

Personalities on the station include Tom Joyner

Tom Joyner

Thomas "Tom" Joyner is an American radio host, host of the nationally syndicated The Tom Joyner Morning Show, and also founder of REACH Media Inc., the Tom Joyner Foundation, and BlackAmericaWeb.com.-Early life:...

, Michael Baisden

Michael Baisden

Michael Baisden is an American author, motivational speaker, host of the TV One talk show Baisden After Dark, and host of his own nationally-syndicated radio show.-Career:...

 and Keith Sweat

Keith Sweat

Keith Sweat is an American R&B/soul, singer-songwriter, record producer, radio personality and a major contributor to the new jack swing era.-Music career:...

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The station's Program and Music Director is Rockey Love. Brian Rickman is the Operations Manager.