WNCI is a radio station in Columbus, Ohio

Columbus, Ohio

Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...

. Its official print brand identifier is WNCI 97.9 in a purple oval, while the station is known on-air as 97.9 WNCI. WNCI primarily plays Top 40/CHR music, and is consistently one of the top-rated stations in Central Ohio by Arbitron

Arbitron

Arbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s...

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The station has had a hit music format since the early 1970s, making it one of the oldest continuously airing Top 40 stations still in the format.