WNCT-FM
Encyclopedia
WNCT-FM is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

  broadcasting a Classic hits
Classic hits
Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...

 format. Licensed to Greenville, North Carolina
Greenville, North Carolina
Greenville is the county seat of Pitt County and principal city of the Greenville, North Carolina metropolitan area. Greenville is the health, entertainment, and educational hub of North Carolina's Tidewater and Coastal Plain and in 2008 was listed as the Tenth Largest City in North Carolina...

, USA, the station serves the Rocky Mount, Greenville-New Bern-Jacksonville area. The station is currently owned by Beasley Broadcasting.

History

In 1963, Roy H. Park, owner of WNCT-TV
WNCT-TV
WNCT-TV is the CBS-affiliated television station for Eastern North Carolina's Inner Banks licensed to Greenville. It broadcasts a high definition digital signal on VHF channel 10 from a transmitter in Grifton along NC 118. The station can also be seen on Charter channel 6 as well as Time Warner...

, bought WGTC, Greenville's oldest radio station, which broadcast at 5,000 watts at 1590 AM, and changed its letters to WNCT
WNCT (AM)
WNCT is a radio station broadcasting a beach music format. Licensed to Greenville, North Carolina, USA, it serves the Greenville-New Bern area. The station is currently owned by Beasly Broadcast Group.-History:...

. WNCT-FM was soon added. The station was referred to as "FM 108" as an instrumental beautiful music
Beautiful music
Beautiful music is a mostly instrumental music format that was prominent in American radio from the 1960s through the 1980s...

 station. In 1992, music containing vocals were added - first two cuts per hour, then three, until the instrumentals were dropped entirely. This format change occurred around the same time as the death of Roy H Park. In 1993, the format was changed to light adult contemporary, adopting the moniker "Easy 108". Later that year, the name was changed to "Lite 108". The switch to "Oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....

 107.9" came in 1994 after several years of soft adult contemporary music.

External links

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