WNSY (FM)
Encyclopedia
WNSY FM 100.1 is a radio station
in northwest Georgia
that simulcast
s WLKQ-FM
"La Raza", with a regional Mexican
format.
First applied-for in 1995, it went on the air as WCHK-FM in 1998. The original WCHK-FM 105.5 is now WWVA-FM
105.7 and owned by Clear Channel
. The station became oldies
Sunny 100 in 1999.
WNSY has Talking Rock, Georgia
as its city of license
, with a transmitter
near Jasper, Georgia
. Both are to the far north-northwest of Atlanta, well beyond even the exurbs of metro Atlanta
. Its broadcast range is most of northwest Georgia
, not including south or southeast metro Atlanta very well for the most part.
In January 2007, Davis Broadcasting of Columbus, Georgia
completed the purchase of WNSY and WCHK. WNSY, Sunny 100 went off the air on the morning of January 22, 2007, and returned on February 1 with the simulcast of WLKQ, carrying Latino
-oriented programming. This would add a fifth Latino radio station to northwest Georgia, as Clear Channel owns WWVA-FM Viva 105.7 FM and WBZY
El Patron 105.3 FM, and a local group owns WDAL AM 1420 in Dalton
, which was formerly owned by Clear Channel.
Listeners to Sunny 100 were surprised by the loss of the station. For the next 14 months, only two FM stations in all of northwest Georgia carried any semblance of the classic oldies
genre: WATG
"95.7 The Ridge" in Rome and WSRV
"97.1 The River" in Atlanta, both under the classic hits
format. The oldies format returned in March 2008 at WYAY
FM 106.7.
music. It was a simulcast of WCHK AM 1290, the original station of Cherokee Broadcasting, in turn named for Cherokee County, Georgia
, of which city of license Canton is the county seat
, largest city, and geographic center. The CHK in turn stands for Cherokee.
In 1991 the station received Federal Communications Commission
(FCC) approval to upgrade to a much stronger signal and move to the 105.7 frequency, allowing it to be heard throughout the metro Atlanta
media market
. This moved the station from its allotment on Bear Mountain
near Waleska
, to the new tower next to Interstate 575
in Holly Springs, Georgia
. (It has since moved to Sweat Mountain
, even closer to Atlanta.)
The station remained under local management for a little over a year, briefly as “North Metro's K-105", then with a revamped format as "Atlanta's Classic Country 105.7". In 1993 the frequency was leased by local marketing agreement
(LMA) to Jacor
(which would later merge with Clear Channel) and simulcast
ed WGST
AM 640 under the WGST-FM callsign, especially since that station was is extremely difficult to receive at night even locally. In 2000, Clear Channel abandoned the WGST simulcast, and the station became WMXV "Mix 105.7".
In 2003, when then WFOX (now WSRV) FM 97.1 abandoned its oldies format, Clear Channel picked-up the format, becoming WLCL "Cool 105.7". For the next year, Cherokee Broadcasting was the legal owner of the licenses of two oldies stations in the same area, WNSY and WLCL (although Cherokee Broadcasting only operated WNSY). The 105.7 frequency was sold outright to Clear Channel in 2004, and oldies was abandoned on 105.7 in May 2005.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
in northwest Georgia
Northwest Georgia
Northwest Georgia includes the counties of:*Dade County*Walker County*Catoosa County*Whitfield County*Murray County*Gordon County*Chattooga County*Floyd County*Bartow County*Paulding County*Polk County*Haralson County...
that simulcast
Simulcast
Simulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...
s WLKQ-FM
WLKQ-FM
U.S. radio station La Raza 102 is an Atlanta FM station that plays Mexican music. It is owned by Davis Broadcasting. It is simulcast on WNSY 100.1 in Canton, due to WPZE being next door at 102.5....
"La Raza", with a regional Mexican
Regional Mexican
Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....
format.
First applied-for in 1995, it went on the air as WCHK-FM in 1998. The original WCHK-FM 105.5 is now WWVA-FM
WWVA-FM
WWVA-FM is an Atlanta radio station broadcasting a Rhythmic contemporary radio format which features R&B, Pop and Dance hits. It is owned by Clear Channel Communications and is licensed to serve Canton, Georgia...
105.7 and owned by Clear Channel
Clear channel
A clear-channel station is an AM band Radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. Usually known as class A stations since 1982, they are occasionally still referred to by their former...
. The station became oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
Sunny 100 in 1999.
WNSY has Talking Rock, Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...
as its city of license
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....
, with a transmitter
Transmitter
In electronics and telecommunications a transmitter or radio transmitter is an electronic device which, with the aid of an antenna, produces radio waves. The transmitter itself generates a radio frequency alternating current, which is applied to the antenna. When excited by this alternating...
near Jasper, Georgia
Jasper, Georgia
Jasper is a city in Pickens County, Georgia, United States. The population was 3,684 at the 2010 census. The city is the county seat of Pickens County...
. Both are to the far north-northwest of Atlanta, well beyond even the exurbs of metro Atlanta
Metro Atlanta
The Atlanta metropolitan area or metro Atlanta, officially designated by the US Census Bureau as the Atlanta-Sandy Springs-Marietta Metropolitan Statistical Area, is the most populous metro area in the U.S. state of Georgia and the ninth-largest metropolitan statistical area in the United States...
. Its broadcast range is most of northwest Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...
, not including south or southeast metro Atlanta very well for the most part.
In January 2007, Davis Broadcasting of Columbus, Georgia
Columbus, Georgia
Columbus is a city in and the county seat of Muscogee County, Georgia, United States, with which it is consolidated. As of the 2010 census, the city had a population of 189,885. It is the principal city of the Columbus, Georgia metropolitan area, which, in 2009, had an estimated population of 292,795...
completed the purchase of WNSY and WCHK. WNSY, Sunny 100 went off the air on the morning of January 22, 2007, and returned on February 1 with the simulcast of WLKQ, carrying Latino
Latino
The demonyms Latino and Latina , are defined in English language dictionaries as:* "a person of Latin-American descent."* "A Latin American."* "A person of Hispanic, especially Latin-American, descent, often one living in the United States."...
-oriented programming. This would add a fifth Latino radio station to northwest Georgia, as Clear Channel owns WWVA-FM Viva 105.7 FM and WBZY
WBZY (FM)
WBZY FM 105.3, is a radio station that plays regional Mexican music. The station's transmitter is located in Newnan, Georgia and targets metro Atlanta, also covering its city of license of Bowdon, Georgia...
El Patron 105.3 FM, and a local group owns WDAL AM 1420 in Dalton
Dalton, Georgia
Dalton is a city in Whitfield County, Georgia, United States. It is the county seat of Whitfield County and the principal city of the Dalton, Georgia Metropolitan Statistical Area, which encompasses all of both Murray and Whitfield counties. As of the 2010 census, the city had a population of 33,128...
, which was formerly owned by Clear Channel.
Listeners to Sunny 100 were surprised by the loss of the station. For the next 14 months, only two FM stations in all of northwest Georgia carried any semblance of the classic oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
genre: WATG
WATG
WATG is a radio station broadcasting a classic hits format. Licensed to Trion, Georgia, USA, the station serves the Rome GA area. The station is currently owned by TTA Broadcasting, Inc and features programing from ABC Radio. The station serves as the flagship station for the Rome Braves baseball...
"95.7 The Ridge" in Rome and WSRV
WSRV (FM)
WSRV is a classic-rock-leaning classic-hits-formatted radio station that plays hit music from the 1960s, '70s, and '80s. It is broadcast from the Cox Media Group facility on West Peachtree Street near the Brookwood area of Atlanta, Georgia in the United States...
"97.1 The River" in Atlanta, both under the classic hits
Classic hits
Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...
format. The oldies format returned in March 2008 at WYAY
WYAY (FM)
WYAY is a 77,000 watt Atlanta FM radio station that plays mainly classic hits music from the 1960s, 1970s, and 1980s. Its city of license is Gainesville, Georgia, northeast of Atlanta, but the station moved in toward the metro area in early 1985.-History:...
FM 106.7.
The original WCHK-FM
McClure owned the original WCHK-FM, which was located at 105.5 FM and broadcast a locally-oriented format that was a mix of country and Southern GospelSouthern Gospel
Southern Gospel music—at one time also known as "quartet music"—is music whose lyrics are written to express either personal or a communal faith regarding biblical teachings and Christian life, as well as to give a Christian alternative to mainstream secular music...
music. It was a simulcast of WCHK AM 1290, the original station of Cherokee Broadcasting, in turn named for Cherokee County, Georgia
Cherokee County, Georgia
As of the census of 2000, there were 141,903 people, 49,495 households, and 39,200 families residing in the county. The population density was 335 people per square mile . There were 51,937 housing units at an average density of 123 per square mile...
, of which city of license Canton is the county seat
County seat
A county seat is an administrative center, or seat of government, for a county or civil parish. The term is primarily used in the United States....
, largest city, and geographic center. The CHK in turn stands for Cherokee.
In 1991 the station received Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC) approval to upgrade to a much stronger signal and move to the 105.7 frequency, allowing it to be heard throughout the metro Atlanta
Metro Atlanta
The Atlanta metropolitan area or metro Atlanta, officially designated by the US Census Bureau as the Atlanta-Sandy Springs-Marietta Metropolitan Statistical Area, is the most populous metro area in the U.S. state of Georgia and the ninth-largest metropolitan statistical area in the United States...
media market
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...
. This moved the station from its allotment on Bear Mountain
Bear Mountain (Georgia)
Bear Mountain is a mountain located in the foothills of the Appalachian Mountains, southwest of Waleska, Georgia. Situated between the northwest and west-central part of Cherokee County, Georgia, it is the second highest point in Cherokee County at . The metro Atlanta area lies to the south and...
near Waleska
Waleska
- Family name :Waleska is a Slavian given name.* Peggy Waleska , a German female rower...
, to the new tower next to Interstate 575
Interstate 575
Interstate 575 is an Interstate Highway spur route in the United States, which branches off Interstate 75 in Kennesaw and connects the metro Atlanta area with the north Georgia mountains. I-575 is also the unsigned State Route 417 and is cosigned as SR 5...
in Holly Springs, Georgia
Holly Springs, Georgia
Holly Springs is a city in Cherokee County, Georgia, United States. The population was 4,195 at the 2000 census. Census Estimates for 2005 show a population of 4,328...
. (It has since moved to Sweat Mountain
Sweat Mountain
Sweat Mountain is a low mountain located in far northeastern Cobb County, Georgia, in the suburbs north of Atlanta. The exact GNIS location of its summit is , and it has an official elevation of above mean sea level...
, even closer to Atlanta.)
The station remained under local management for a little over a year, briefly as “North Metro's K-105", then with a revamped format as "Atlanta's Classic Country 105.7". In 1993 the frequency was leased by local marketing agreement
Local marketing agreement
In U.S. and Canadian broadcasting, a local marketing agreement is an agreement in which one company agrees to operate a radio or television station owned by another licensee...
(LMA) to Jacor
Jacor
Jacor Communications was a media corporation which owned a large number of radio stations in the United States. Inside the radio industry, Jacor was seen as one of the most competitive broadcast companies in history. Jacor's re-image in 1996 created the slogan "The Noise You Can't Ignore".Jacor was...
(which would later merge with Clear Channel) and simulcast
Simulcast
Simulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...
ed WGST
WGST (AM)
WGST AM 640 is a radio station licensed in the city of Atlanta, Georgia operating at a frequency of 640 kHz with 50,000 watts of power during the daytime, and 1,000 watts of power during nighttime hours...
AM 640 under the WGST-FM callsign, especially since that station was is extremely difficult to receive at night even locally. In 2000, Clear Channel abandoned the WGST simulcast, and the station became WMXV "Mix 105.7".
In 2003, when then WFOX (now WSRV) FM 97.1 abandoned its oldies format, Clear Channel picked-up the format, becoming WLCL "Cool 105.7". For the next year, Cherokee Broadcasting was the legal owner of the licenses of two oldies stations in the same area, WNSY and WLCL (although Cherokee Broadcasting only operated WNSY). The 105.7 frequency was sold outright to Clear Channel in 2004, and oldies was abandoned on 105.7 in May 2005.