WOKK
Encyclopedia
WOKK is a country music
formatted radio station
broadcasting in the Meridian, Mississippi
, Arbitron
market. From 1970–83, the callsign was WALT
and until 1981 was formatted as a Top 40 rock station. The growth of competitor WJDQ
"Q-101" prompted WALT to adopt an Easy Listening
format, much to the chagrin of its listeners. The format was short-lived, however, and in 1983 the station swapped with WOKK (AM 910) and adopted the WOKK country
format. Since the swap, WOKK 97.1 has been one of the most listened to stations in the area.
WOKK is part of the Alert FM digital alert and messaging system for Lauderdale County
first responders.
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
formatted radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
broadcasting in the Meridian, Mississippi
Meridian, Mississippi
Meridian is the county seat of Lauderdale County, Mississippi. It is the sixth largest city in the state and the principal city of the Meridian, Mississippi Micropolitan Statistical Area...
, Arbitron
Arbitron
Arbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s...
market. From 1970–83, the callsign was WALT
WALT
WALT is a radio station broadcasting a talk radio format. Licensed to Meridian, Mississippi, USA, the station is owned by New South Communications and features programing from the Talk Radio Network....
and until 1981 was formatted as a Top 40 rock station. The growth of competitor WJDQ
WJDQ
WKZB is a classic hits music formatted radio station broadcasting in the Meridian, Mississippi, Arbitron market. In one form or another, WKZB had been the heritage top 40 station of the market for over 20 years. Currently the station broadcasts on 95.1 but originally broadcast on 101.3...
"Q-101" prompted WALT to adopt an Easy Listening
Easy listening
Easy listening is a broad style of popular music and radio format that emerged in the 1950s, evolving out of big band music, and related to MOR music as played on many AM radio stations. It encompasses the exotica, beautiful music, light music, lounge music, ambient music, and space age pop genres...
format, much to the chagrin of its listeners. The format was short-lived, however, and in 1983 the station swapped with WOKK (AM 910) and adopted the WOKK country
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
format. Since the swap, WOKK 97.1 has been one of the most listened to stations in the area.
WOKK is part of the Alert FM digital alert and messaging system for Lauderdale County
Lauderdale County, Mississippi
-Demographics:As of the census of 2000, there were 78,161 people, 29,990 households, and 20,573 families residing in the county. The population density was 111 people per square mile . There were 33,418 housing units at an average density of 48 per square mile...
first responders.