WOMX-FM
Encyclopedia
WOMX-FM is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 located in the Orlando, Florida
Orlando, Florida
Orlando is a city in the central region of the U.S. state of Florida. It is the county seat of Orange County, and the center of the Greater Orlando metropolitan area. According to the 2010 US Census, the city had a population of 238,300, making Orlando the 79th largest city in the United States...

, area.

History

WOMX was owned by Rounsaville Radio in 1973, was sold to Nationwide Communications in 1982, then Omni American and then again to Shamrock Broadcasting in 1996 then to Cox Broadcasting in 1998, then to Infinity Radio (CBS) in 2000.

The station began broadcasting as WOMX on September 14, 1989 after a 16 year run as Top 40 BJ 105, (WBJW). The station changed to WOMX (formerly the call letters for a coast guard ship based in Biloxi, MS) due to declining ratings an a growing adult radio market. Initially, "Mix 105.1"'s format was characterized as "Adult Top 40", but was quickly modified to a slightly more mature "Hot Adult Contemporary" sound, with a greater emphasis on hits from the past.

The station signed on with Mike Elliot and Beth Ann Schaffer in mornings, Tracey Young, Middays, Dave Kelly in Afternoons, and Nick Sanders at night. The overnights were held by Keith Summers. The station was first programmed by Brian Thomas.

Popular morning show co-host Erica Lee was fired January 7, 2010 after 19 years at WOMX. Following the most recent suit of more rhythmic content on CBS Radio
CBS Radio
CBS Radio, Inc., formerly known as Infinity Broadcasting Corporation, is one of the largest owners and operators of radio stations in the United States, third behind main rival Clear Channel Communications and Cumulus Media. CBS Radio owns around 130 radio stations across the country...

-owned hot AC stations in Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...

 (WBMX), Cleveland (WQAL
WQAL
WQAL — branded Q104 — is a commercial Adult Top 40 radio station licensed to Cleveland, Ohio. Studios are located at One Radio Lane along with CBS Radio sister station WDOK.-History:...

) & Hartford (WTIC-FM
WTIC-FM
WTIC-FM is a radio station primarily serving the Hartford, Connecticut market, though its signal can be picked up throughout most of Connecticut and into Springfield, Massachusetts. It currently broadcasts a Hot Adult Contemporary format. It is located on the dial at 96.5 MHz...

), the station began adding more rhythmic content to go up against top 40 station WXXL
WXXL
WXXL, also known as XL1067, is a contemporary hit radio station licensed to Tavares, Florida, United States, and is owned by Clear Channel Communications. Its studio is located at Clear Channel Orlando's headquarters in Maitland. WXXL primarily serves the Greater Orlando metropolitan area...

, owned by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

.

On-Air Programming

  • 5:30AM-9:00AM The Morning Mix w/ Scott McKenzie
  • 9:00AM-11:00AM Dana Taylor
  • 3:00PM-7:00PM Bobby Smith


WOMX 105.1 plays the "Best Mix of the 80s, 90s and Today," though the station programming focuses mostly on rock and modern rock music from the 1990s and 2000s.

Every Friday evening, Mix 105.1 presents Friday Night 80's. The "Saturday Night Party MIX" airs every Saturday night. The "Saturday Night Party MIX" replaced the Orlando heritage show "Seventies Saturday Night" in 2005.

As of 2010, the on-air personalities include the Scott McKenzie Morning Show, Dana Taylor, Bobby Smith (former program director of WOCL-FM), Laura Francis, and Lizzette Perez overnight. Former drive-guy Jeff Cushman was taken off the air to be full-time program director of MIX and sister-station Sunny 105.9, and was released of the programming duties at WOMX in March of 2010 after leading the station to a #1 ranking in their prime demo Women 25-54.
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