WOVM is an American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to Appleton, Wisconsin

Appleton, Wisconsin

Appleton is a city in Outagamie, Calumet, and Winnebago Counties in the U.S. state of Wisconsin. It is situated on the Fox River, 30 miles southwest of Green Bay and 100 miles north of Milwaukee. Appleton is the county seat of Outagamie County. The population was 78,086 at the 2010 census...

. The station is owned by Music That Matters, Inc and serves as the flagship station for the national Timeless Cool

Timeless Cool

Timeless Cool is a US radio format targeting its current 35-54 demographic. Recently launched in 2009, their playlist is a diverse mix of jazz, standards and Adult Album Alternative from artists such as Ray Charles, Paul Simon, The Beatles, Michael Bublé, Diana Krall, Paul Simon, John Mayer, Al...

 format.

The station was assigned the WOVM call letters by the Federal Communications Commission

Federal Communications Commission

The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 on September 20, 2005.

Ownership

From 1956 to 2005, the station was owned by Lawrence University

Lawrence University

Lawrence University is a selective, private liberal arts college with a nationally recognized conservatory of music, in Appleton, Wisconsin. Lawrence University is known for its rigorous academic environment. Founded in 1847, the first classes were held on November 12, 1849...

 and bore the calls WLFM, airing National Public Radio programming and Wisconsin Public Radio

Wisconsin Public Radio

Wisconsin Public Radio is a network of 32 radio stations in the state of Wisconsin. WPR's network is divided into two distinct analog services, the Ideas Network and the NPR News and Classical Network, as well as the "HD2 Classical Service," a digital-only, full-time classical music service.-Ideas...

's Ideas network. Starboard Media purchased the station in the summer of 2005, changed the calls to WOVM and switched the station to its Relevant Radio

Relevant Radio

Relevant Radio is a trademark of Starboard Media Foundation, and is the largest Catholic talk radio network in the United States, with 20 stations and 18 affiliates in 15 states...

 Catholic religious

Christian radio

Christian radio is a category of radio formats that focus on transmitting programming with a Christian message. In the United States, where it is more established, many such broadcasters play popular music of Christian influence, though many programs have talk or news programming covering...

 programming. WLFM

WLFM

WLFM is currently only an internet radio station, previously having been the first FM college radio station in Northeastern Wisconsin. It is owned and operated by Lawrence University in Appleton, Wisconsin. The station is dedicated to independent music of all genres, and is entirely student...

 continues on as a student-run Internet radio

Internet radio

Internet radio is an audio service transmitted via the Internet...

 station featuring a wide variety of music and talk, broadcast from Lawrence University.

In April 2008, Music That Matters Inc. reached a deal to acquire WOVM from Starboard Media Foundation d/b/a/ Relevant Radio The deal was consummated on July 10, 2008

Programming

As of February 2009, WOVM airs a mix of blues, traditional and smooth jazz, lounge, and swing music, and goes by the name The Avenue.