WPCM is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a Oldies

Oldies

Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....

 format. Licensed to Burlington

Burlington, North Carolina

Burlington is a city in Alamance and Guilford counties in the U.S. state of North Carolina. It is the principal city of the Burlington, North Carolina Metropolitan Statistical Area which encompasses all of Alamance County, in which most of the city is located. The population was 49,963 at the 2010...

-Graham, North Carolina

Graham, North Carolina

Graham is a city in Alamance County, North Carolina, United States. It is part of the Burlington, North Carolina Metropolitan Statistical Area. The current population estimate is 14,533...

, USA. The station is currently owned by Carolina Radio Group, Inc..

History

WBBB added an FM station

WZTK

WZTK is a news/talk radio station in Burlington, North Carolina. It serves the Triad and Triangle areas, which includes cities such as Greensboro, Winston-Salem, Raleigh, Durham, and Fayetteville. In addition the signal goes well north of Danville, Virginia...

 at 101.3 in the late 1940s which later became a separate station known as WNCB and later WPCM. The WBBB letters moved to an FM station in Raleigh

Raleigh, North Carolina

Raleigh is the capital and the second largest city in the state of North Carolina as well as the seat of Wake County. Raleigh is known as the "City of Oaks" for its many oak trees. According to the U.S. Census Bureau, the city's 2010 population was 403,892, over an area of , making Raleigh...

 in January 1998 and WBBB-AM, with news/talk

Talk radio

Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...

 that included Ken Hamblin

Ken Hamblin

Ken Loronzo Hamblin II , the self-titled Black Avenger, was host of the Ken Hamblin Show, which was syndicated nationally on Entertainment Radio Networks....

 and G. Gordon Liddy

G. Gordon Liddy

George Gordon Liddy was the chief operative for the White House Plumbers unit that existed from July–September 1971, during Richard Nixon's presidency. Separately, along with E. Howard Hunt, Liddy organized and directed the Watergate burglaries of the Democratic National Committee headquarters in...

, became WPCM. Although the area had several country

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 radio stations, WPCM began playing classic country

Classic country

Classic country is a music radio format that specializes in playing mainstream country hits from past decades.This genre generally follows one of two formats: those specializing in hits from the 1920s through the early 1970s, and focus primarily on innovators and artists from country music's Golden...

 by artists such as Dolly Parton

Dolly Parton

Dolly Rebecca Parton is an American singer-songwriter, author, multi-instrumentalist, actress and philanthropist, best known for her work in country music. Dolly Parton has appeared in movies like 9 to 5, The Best Little Whorehouse in Texas, Steel Magnolias and Straight Talk...

, George Jones

George Jones

George Glenn Jones is an American country music singer known for his long list of hit records, his distinctive voice and phrasing, and his marriage to Tammy Wynette....

, Willie Nelson

Willie Nelson

Willie Hugh Nelson is an American country music singer-songwriter, as well as an author, poet, actor, and activist. The critical success of the album Shotgun Willie , combined with the critical and commercial success of Red Headed Stranger and Stardust , made Nelson one of the most recognized...

 and Patsy Cline

Patsy Cline

Patsy Cline , born Virginia Patterson Hensley in Gore, Virginia, was an American country music singer who enjoyed pop music crossover success during the era of the Nashville sound in the early 1960s...

. The new slogan was "We Don't Forget Who Made Country Music Great."

By 2001, WPCM was playing oldies

Oldies

Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....

. In June 2004, WPCM changed its format from beach music

Beach music

Beach music, also known as Carolina beach music, is a regional genre which developed from various musical styles of the forties, fifties and sixties. These styles ranged from big band swing instrumentals to the more raucous sounds of blues/jump blues, jazz, doo-wop, boogie, rhythm and blues,...

. On May 14, 2005, WPCM went back to its beach music format, including operations manager/morning host Byron Tucker and afternoon DJ Charlie Brown

Charlie Brown (DJ)

Ed Weiss, known on-air as Charlie Brown, is a disc jockey on WPCM radio in Burlington, North Carolina, United States, and host of the syndicated beach music program On the Beach with Charlie Brown, heard on nearly 40 stations, mostly in The Carolinas, Virginia and Georgia.-Radio career:Charlie...

.

In 2009, Brown became an honorary member of the The Association of Beach and Shag Club DeeJays' DJ Hall of Fame.

In 2010, WPCM won the Carolina Beach Music Association's AM Station of the Year award for the third time in four years.