WQBB is an adult hits

Adult hits

Adult hits is a radio format, popular in the early 2000s, that does not adhere to a specific music genre, but instead draws from a wider playlist...

 music formatted radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 based in Pascagoula

Pascagoula, Mississippi

Pascagoula is a city in Jackson County, Mississippi, United States. It is the principal city of the Pascagoula, Mississippi Metropolitan Statistical Area, as a part of the Gulfport–Biloxi–Pascagoula, Mississippi Combined Statistical Area. The population was 26,200 at the 2000 census...

-Gulfport

Gulfport, Mississippi

Gulfport is the second largest city in Mississippi after the state capital Jackson. It is the larger of the two principal cities of the Gulfport-Biloxi, Mississippi Metropolitan Statistical Area, which is included in the Gulfport-Biloxi-Pascagoula, Mississippi Combined Statistical Area. As of the...

–Biloxi

Biloxi, Mississippi

Biloxi is a city in Harrison County, Mississippi, in the United States. The 2010 census recorded the population as 44,054. Along with Gulfport, Biloxi is a county seat of Harrison County....

, Mississippi

Mississippi

Mississippi is a U.S. state located in the Southern United States. Jackson is the state capital and largest city. The name of the state derives from the Mississippi River, which flows along its western boundary, whose name comes from the Ojibwe word misi-ziibi...

. The station is owned by Mississippi Media LLC, a Triad Broadcasting Company, and they broadcast with a ERP of 25 kW. In October 8 the station rebranded as "Bob 105.9" and now "plays anything".

History

WQBB started as a country outlet as WGUD, flipping to top 40 hits outlet as WXYK - 105.9 KISS FM until 1997 when 105.9 FM, 96.7 FM and 107.1 FM switched frequencies. KISS FM went to the 107.1 FM frequency. And then classic rock moved from the 96.7 FM frequency to the 105.9 FM frequency as Classic Rock 105.9 WXRG. As of 2006 105.9 became WHGO - 105.9 GO FM as classic hits. In 2009, It has since leaned back to a true Classic Rock format, and is once again known as Classic Rock 105.9.

On October 4, 2010 the station went off the air and was replaced by a Microsoft Sam voice reciting a countdown of the days, hours, minutes, and seconds until October 8, while interspersing a random movie quote or song lyric a few times each minute. This affected both the station's normal over-the-air frequency as well as it's online stream.

On October 8, 2010 at 3:00 pm CDT, WHGO relaunched as an adult hits

Adult hits

Adult hits is a radio format, popular in the early 2000s, that does not adhere to a specific music genre, but instead draws from a wider playlist...

station, branded as "Bob 105.9" with a new call sign of WQBB.