WQLH
Encyclopedia
WQLH is a Hot Adult Contemporary formatted radio station
licensed
to Green Bay, Wisconsin
and serving Green Bay, Appleton
, Oshkosh
, and Northeast Wisconsin
. The station is owned by Clear Channel Communications
and operated by its former owner, Cumulus Media
.
The station launched in 1967 as WDUZ-FM (a sister station to WDUZ-AM
) and aired a beautiful music
format until January 1990. At that time, the station shifted to a light adult contemporary format as "New Light 98.5 WQLH" (meaning "Quality Light Hits"). The format would evolve into a more modern (and more upbeat) adult contemporary playlist by the mid 1990s, eventually adopting the "Star 98" branding in 1999, the year the station was purchased by Cumulus Media. Cumulus would swap ownership of WQLH and 4 other signals in the Green Bay area to Clear Channel Communications
in 2009 in exchange for 2 Clear Channel-owned stations in Ohio; however, Cumulus continues to operate the Green Bay stations through a lease management agreement.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....
to Green Bay, Wisconsin
Green Bay, Wisconsin
Green Bay is a city in and the county seat of Brown County in the U.S. state of Wisconsin, located at the head of Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. It has an elevation of above sea level and is located north of Milwaukee. As of the 2010 United States Census,...
and serving Green Bay, Appleton
Appleton, Wisconsin
Appleton is a city in Outagamie, Calumet, and Winnebago Counties in the U.S. state of Wisconsin. It is situated on the Fox River, 30 miles southwest of Green Bay and 100 miles north of Milwaukee. Appleton is the county seat of Outagamie County. The population was 78,086 at the 2010 census...
, Oshkosh
Oshkosh, Wisconsin
As of the census of 2000, there were 62,916 people, 24,082 households, and 13,654 families residing in the city. The population density was 2,662.2 people per square mile . There were 25,420 housing units at an average density of 1,075.6 per square mile...
, and Northeast Wisconsin
Wisconsin
Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...
. The station is owned by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
and operated by its former owner, Cumulus Media
Cumulus Media
Cumulus Media, Inc. is the second largest Owner and Operator of AM and FM radio stations in the United States, behind Clear Channel Communications, operating 570 stations in 150 markets as of September 16, 2011. The company also owns Cumulus Media Networks...
.
The station launched in 1967 as WDUZ-FM (a sister station to WDUZ-AM
WDUZ
WDUZ and WDUZ-FM are radio stations serving the Green Bay, Wisconsin area, simulcasting a Sports Talk format as "Sports Radio 107.5 and 1400 The Fan." The stations are owned by Clear Channel Communications, though they are still operated by their previous owner, Cumulus Media, who swapped...
) and aired a beautiful music
Beautiful music
Beautiful music is a mostly instrumental music format that was prominent in American radio from the 1960s through the 1980s...
format until January 1990. At that time, the station shifted to a light adult contemporary format as "New Light 98.5 WQLH" (meaning "Quality Light Hits"). The format would evolve into a more modern (and more upbeat) adult contemporary playlist by the mid 1990s, eventually adopting the "Star 98" branding in 1999, the year the station was purchased by Cumulus Media. Cumulus would swap ownership of WQLH and 4 other signals in the Green Bay area to Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
in 2009 in exchange for 2 Clear Channel-owned stations in Ohio; however, Cumulus continues to operate the Green Bay stations through a lease management agreement.