WRMA
Encyclopedia
WRMA is a radio station broadcasting a Spanish Contemporary format. Licensed to Fort Lauderdale, Florida
, USA, the station serves the West Palm Beach-Boca Raton, Miami-Ft. Lauderdale-Hollywood area. The station is currently owned by Wrma Licensing, Inc. The station is also broadcast on HD radio
.
The station is currently owned by Spanish Broadcasting System
.
. In the late '70s, it was WSDO-FM, Studio 107. WWJF- FM The Joy Of Florida (1982) later became WJQY-FM on (12/10/1984). Joy 107 FM achieved high ratings with a Lite Adult Contemporary format for 9 years then the Miami radio demographics changed.
Station owner Tak Communications wanted to rebrand from Joy 107 to something more modern and fresh. Calls were changed to WTPX (for Tropics 106.7 FM), with a Hot Adult Contemporary format established on 7/15/1993. WTPX only lasted 9 months according to the FCC call sign change database. When Tak Communications failed at bringing up the poor 2 share 12 plus ratings from Arbritron they sold the station on October 1993 to American Radio Systems.
ARS did not own WTPX very long as they sold 106.7 FM to SBS (Spanish Broadcasting System) and the calls were changed on 10/24/1994 to WRMA and the station transitioned to a Spanish language format on 12:05am on that date. The last English song that was played on WTPX from 11:53pm until midnight was Donna Summer's Last Dance then a short good bye mentioning the good ole days of 106.7 FM by mentioning WFTL-FM, WSDO, WWJF, WJQY, & WTPX. After the top of the hour ID there was 5–7 minutes of dead air and then the new Spanish format WRMA FM made its mark on South Florida Spanish radio. The first song was Jon Secada's Spanish version of "Just another day".
In 2010, WRMA went from playing a lot of new music, often from unfamiliar artists, to a focus on the '90s and 2000s, with few new songs.
Fort Lauderdale, Florida
Fort Lauderdale is a city in the U.S. state of Florida, on the Atlantic coast. It is the county seat of Broward County. As of the 2010 census, the city had a population of 165,521. It is a principal city of the South Florida metropolitan area, which was home to 5,564,635 people at the 2010...
, USA, the station serves the West Palm Beach-Boca Raton, Miami-Ft. Lauderdale-Hollywood area. The station is currently owned by Wrma Licensing, Inc. The station is also broadcast on HD radio
HD Radio
HD Radio, which originally stood for "Hybrid Digital", is the trademark for iBiquity's in-band on-channel digital radio technology used by AM and FM radio stations to transmit audio and data via a digital signal in conjunction with their analog signals...
.
The station is currently owned by Spanish Broadcasting System
Spanish Broadcasting System
Spanish Broadcasting System, Inc. is one of the largest owners and operators of radio stations in the United States. SBS is also invested in television and internet properties, deriving the majority of its income from advertising through its media products.SBS owns the internet portal LaMusica.com...
.
History
This station has quite a history on the frequency of 106.7 FM. It started out as WFTL-FM, sister to 1400 WFTLWFLL
WFLL was a sports radio station in Fort Lauderdale, Florida. They had been an ESPN Radio affiliate until the third week of August, 2010. Up until March 1, 2008, the station was broadcasting a Caribbean format using the name "Mystik 1400." Licensed to Fort Lauderdale, Florida, USA, the station...
. In the late '70s, it was WSDO-FM, Studio 107. WWJF- FM The Joy Of Florida (1982) later became WJQY-FM on (12/10/1984). Joy 107 FM achieved high ratings with a Lite Adult Contemporary format for 9 years then the Miami radio demographics changed.
Station owner Tak Communications wanted to rebrand from Joy 107 to something more modern and fresh. Calls were changed to WTPX (for Tropics 106.7 FM), with a Hot Adult Contemporary format established on 7/15/1993. WTPX only lasted 9 months according to the FCC call sign change database. When Tak Communications failed at bringing up the poor 2 share 12 plus ratings from Arbritron they sold the station on October 1993 to American Radio Systems.
ARS did not own WTPX very long as they sold 106.7 FM to SBS (Spanish Broadcasting System) and the calls were changed on 10/24/1994 to WRMA and the station transitioned to a Spanish language format on 12:05am on that date. The last English song that was played on WTPX from 11:53pm until midnight was Donna Summer's Last Dance then a short good bye mentioning the good ole days of 106.7 FM by mentioning WFTL-FM, WSDO, WWJF, WJQY, & WTPX. After the top of the hour ID there was 5–7 minutes of dead air and then the new Spanish format WRMA FM made its mark on South Florida Spanish radio. The first song was Jon Secada's Spanish version of "Just another day".
In 2010, WRMA went from playing a lot of new music, often from unfamiliar artists, to a focus on the '90s and 2000s, with few new songs.