WRSR is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a classic rock

Classic rock

Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...

 format. Licensed to Owosso, Michigan

Owosso, Michigan

Owosso is a city in Shiawassee County in the U.S. state of Michigan. The population was 15,713 at the 2000 census. The city is located on the eastern side of Owosso Township, but is politically independent...

, it first began broadcasting in 1965 under the WOAP-FM call sign.

Coverage area

WRSR retains a fairly strong signal in Flint

Flint, Michigan

Flint is a city in the U.S. state of Michigan and is located along the Flint River, northwest of Detroit. The U.S. Census Bureau reports the 2010 population to be placed at 102,434, making Flint the seventh largest city in Michigan. It is the county seat of Genesee County which lies in the...

 and the surrounding areas. However as listeners travel east of Lapeer

Lapeer, Michigan

Lapeer is a city in the U.S. state of Michigan and is the county seat of Lapeer County. As of the 2010 census, the city population was 8,841. Most of the city was incorporated from land that was formerly in Lapeer Township, though portions were also annexed from Mayfield Township and Elba...

 the signal tends to weaken. The signal can be heard as far south as Auburn Hills

Auburn Hills, Michigan

Auburn Hills is a city in Metro Detroit, Oakland County, in the U.S. state of Michigan. The population was 21,412 at the 2010 census. The city was formed in 1983 when Pontiac Township became the City of Auburn Hills.-Economy:...

 And And as Far West As Carson City

Carson City, Michigan

Carson City is a city in Montcalm County of the U.S. state of Michigan. As of the 2000 census, the city population was 1,191.Carson City was first platted in 1866 on land owned by R. M. Abbott, Delia Miner, and Hiram T. Sherman and recorded in 1871. The first lot was sold to Thomas Scott and two...

. During certain atmospheric conditions it is often interfered with CHOK

Chok

Chok may refer to:*A Singaporean masculine given name:** Goh Chok Tong , second Prime Minister of the Republic of Singapore** Lionel Chok , Singaporean film-maker and director*Chok, a handwoven cloth from Central Thailand...

 103.9 in Sarnia, Ontario

Sarnia, Ontario

Sarnia is a city in Southern Ontario, Canada . It is the largest city on Lake Huron and is located where the upper Great Lakes empty into the St. Clair River....

 east of Lapeer County.

History

The original WOAP-FM began broadcasting in April of 1948 at 103.1 on the FM dial. Although the station's owner, The Owosso Argus-Press

Argus-Press

The Argus-Press is a daily newspaper published in Owosso, Michigan. The names comes from two preceding papers: the Evening Argus and Press-American, which merged in 1916. The paper's earliest antecedent is the Owosso American, which was founded in 1854....

, which also owned AM station WOAP

WOAP

WOAP is a radio station broadcasting an oldies format. Licensed to Owosso, Michigan, it first began broadcasting in 1948. The station's 1,000-watt signal reaches outlying areas of the Flint and Lansing markets...

 1080 AM, heavily promoted its new FM station, WOAP-FM was a failure and went off the air by 1953. WOAP-FM resurfaced on its current 103.9 frequency on December 2, 1965. It served as a simulcast of the full-service/MOR AM station and continued the AM's programming after AM sign-off as well as broadcasting local high-school sports. Eventually WOAP-AM and WOAP-FM separated programming completely, with the FM station taking a beautiful music

Beautiful music

Beautiful music is a mostly instrumental music format that was prominent in American radio from the 1960s through the 1980s...

 format.

In 1987, the Federal Communications Commission

Federal Communications Commission

The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

's concerns about concentration of media ownership

Concentration of media ownership

Concentration of media ownership refers to a process whereby progressively fewer individuals or organizations control increasing shares of the mass media...

 in the Owosso area at that time forced the Argus-Press to sell WOAP-AM-FM.

In 1989, WOAP-FM changed its call letters to WMZX and its format to adult contemporary.

In the late 1990s, the station began targeting the Flint

Flint, Michigan

Flint is a city in the U.S. state of Michigan and is located along the Flint River, northwest of Detroit. The U.S. Census Bureau reports the 2010 population to be placed at 102,434, making Flint the seventh largest city in Michigan. It is the county seat of Genesee County which lies in the...

 market more aggressively. In 1998, 103.9 FM switched from classic hits

Classic hits

Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...

 as WAHV "The Wave" to soft AC as WRSR "Soft Rock 103.9." WRSR originally carried the syndicated Delilah

Delilah Rene

Delilah Rene Luke , almost always known mononymously as Delilah, is an American radio personality, author, and songwriter, best known as the host of a nationally syndicated nightly U.S...

 love-songs show at night, but later switched to a simulcast of Detroit station WNIC

WNIC

WNIC is an American radio station based in Detroit, Michigan broadcasting at 100.3 MHz FM. WNIC's studios and offices are located in Farmington Hills, MI. WNIC's transmitter is located near Schoolcraft and Livernois Avenue in the City of Detroit on the near west side. WNIC broadcasts with an...

-FM's "Pillow Talk" show hosted by Alan Almond after crosstown rival WCRZ

WCRZ

WCRZ is a radio station in Flint, Michigan, broadcasting an adult contemporary format. WCRZ is the top-rated heritage station in the market.-History:...

 dropped its own local love-songs show in favor of Delilah. Following the failure of the AC format, WRSR switched to its current format in September 2002.
On September 2011, WRSR owner Cumulus received permission to acquire Citadel Broadcasting

Citadel Broadcasting

Citadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the country...

 on the condition that they spin off three radio stations including WRSR. WRSR is currently operated by Potential Broadcasting trust until the station is sold. The local Citadel stations Cumulus acquired are WFBE

WFBE

WFBE is a radio station broadcasting a country music format. Licensed to Flint, Michigan, it first began broadcasting in 1953....

 and WTRX (AM)

WTRX (AM)

WTRX is an American radio station broadcasting a sports radio format in Flint, Michigan. It is the Flint affiliate for the Detroit Tigers, the Detroit Lions, the Detroit Red Wings, the Detroit Pistons, and the Michigan Wolverines, as well as ESPN Radio.The station first began broadcasting in 1947...

.