WRVK
Encyclopedia
WRVK is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a full service
Full service (radio format)
The full service radio format consists of a wide range of programming. Mostly found on the AM band, the format can be found on a handful of FM stations...

 format centered around Classic Country
Classic country
Classic country is a music radio format that specializes in playing mainstream country hits from past decades.This genre generally follows one of two formats: those specializing in hits from the 1920s through the early 1970s, and focus primarily on innovators and artists from country music's Golden...

. Licensed to Mount Vernon, Kentucky
Mount Vernon, Kentucky
Mount Vernon is a city in Rockcastle County, Kentucky, United States. The population was 2,592 at the 2000 census. It is the county seat of Rockcastle County. It is located at the junction of U.S...

, USA, it serves the South Central Kentucky area.

History

WRVK was founded in 1957 by John Lair and Tom Hargis in Renfro Valley, Kentucky
Renfro Valley, Kentucky
Renfro Valley is a neighborhood located just off Interstate 75 in Mount Vernon, a city in Rockcastle County, Kentucky, United States. The community of Renfro Valley includes the Since being founded by local area native John Lair and others in 1939, Renfro Valley Entertainment Center has hosted...

. The station is currently owned by Saylor Broadcasting, Inc. Today, WRVK features a unique format of traditional country, bluegrass, gospel, and oldies music programming. The station also provides local news, sports, and weather coverage Mondays - Saturdays, a local tradio
Tradio
Tradio is the name given to a type of talk radio show format where listeners call in to buy or sell items. The concept of is analogous to classified ads in local newspapers....

 program entitled "Whatcha Got?" as well as local church programming on Sundays. The station has its own live local music program, "The Suppertime Jubilee," which is broadcast on Tuesday evenings from 6-8 PM Eastern Time. Music heard on WRVK ranges from straightforward classic country to classic rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...

, bluegrass music
Bluegrass music
Bluegrass music is a form of American roots music, and a sub-genre of country music. It has mixed roots in Scottish, English, Welsh and Irish traditional music...

, gospel music
Gospel music
Gospel music is music that is written to express either personal, spiritual or a communal belief regarding Christian life, as well as to give a Christian alternative to mainstream secular music....

, and even pre-modern era "hillbilly and western music" from the 1920s to the 1940s, rarely heard on American radio.

WRVK was the flagship station of the Renfro Valley Gatherin'
Renfro Valley Gatherin'
Renfro Valley Gatherin' is a United States radio program based in Renfro Valley, Kentucky...

from the station's founding in 1957 until 2011, when WRVK dropped the program.

Internet radio

WRVK's radio coverage area is Rockcastle County, Kentucky and immediate surrounding areas. The station began broadcasting 24 hours a day on the radio in July, 2008. WRVK's radio coverage area is reduced to the Mt. Vernon area at night, due to transmitter power being reduced per FCC regulations pertaining to "daylight only" stations. WRVK also broadcasts streaming audio online 24/7 to listeners worldwide. This had previously been a rebroadcast of the previous day's radio programs, but is now a live stream of the syndicated and pre-recorded shows which are broadcast on the radio station while it is on low power at night.
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