WSCC-FM
Encyclopedia
WSCC-FM also known as "News Radio 94.3 WSC", is a radio station
located in Charleston, South Carolina
. The station is licensed by the Federal Communications Commission
(FCC) to the nearby community of Goose Creek
and broadcasts on 94.3 FM with a effective radiated power
(ERP) of 25 kW.
called "Heart and Soul" in its first few years on the air.
In late July 1987, WLNB was sold to new owners, which changed the format to Top 40/Dance Crossover
as "Hot 94" under the WWHT-FM callsign. Airstaff at start-up was Madeline (formerly of crosstown Album Rocker WAVF
) for mornings, Mick Barker (from rival CHR outlet WSSX) for mid-days, Chris Kelly (from WMMC
/Columbia
) for afternoons, and Rocky Love (from WXTU
/Philadelphia
) for nights. The station was programmed by Bob Casey, formerly VP-Programming of crosstown WXTC
.
Hot 94 failed to make headway due to strong competition from CHR's WKQB
(Q-107) and WSSX (95-SX) as well as a limited signal. In mid-1989, Hot 94 dumped the format as well as much of the staff for Oldies
as "Hot Gold 94". Again. ratings failed to materialize.
In early 1990, WWHT switched to Urban Contemporary
as WUJM, adopting the "94 Jams" name. Again, the station faced strong competition from established Urban's WWWZ and WPAL-FM
and switched to Easy Listening
by late 1991 as "Easy 94.3".
In the Fall of 1992, WUJM entered into a LMA
with WSSX, which resulted in the station's format changed to CHR
as "Fly 94". The WSSP calls were added that October. Although the station became Charleston's only CHR when WSSX dumped it for Hot Adult Contemporary, ratings were still dismal. In September 1993, the LMA was broken off and WSSP flipped to satellite fed adult standards
as "Stardust 94.3".
On January 15, 1999, WSSP dropped adult standards for Rhythmic CHR under the "94.3 The Beat" name. In the Spring 1999 ratings, The Beat finished second to WWWZ among 18-34 listeners and doubled its numbers with that audience. By 2002, WSSP flipped to Urban Contemporary as "Power 94.3".
In early 2004, WSSP dropped Urban and began simulcasting News/Talk outlet 730 WSCC
over a period of 2 weeks. Afterwards, WSCC adopted the station's format.
Today, the station is home to national talkers such as Adam Bold
, Glenn Beck, Rush Limbaugh, and Michael Savage
. In the morning, it features Charleston's Morning News with host Kelly Golden. [Not Necessarily The News] is also featured within the program. Every Sunday they broadcast the 11:00 am service of St. Matthew's Lutheran Church
.
WSCC has launched a smooth jazz
subchannel on 94.3 HD-2.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
located in Charleston, South Carolina
Charleston, South Carolina
Charleston is the second largest city in the U.S. state of South Carolina. It was made the county seat of Charleston County in 1901 when Charleston County was founded. The city's original name was Charles Towne in 1670, and it moved to its present location from a location on the west bank of the...
. The station is licensed by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC) to the nearby community of Goose Creek
Goose Creek, South Carolina
Goose Creek is a city in Berkeley county in the U.S. state of South Carolina. The population was 35,938 at the 2010 census. Most of the Naval Weapons Station Charleston is in Goose Creek. As defined by the U.S. Office of Management and Budget, and used by the U.S...
and broadcasts on 94.3 FM with a effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...
(ERP) of 25 kW.
History
94.3 signed on as WLNB on May 19, 1983. The station had featured an early form of Urban Adult ContemporaryUrban Adult Contemporary
Urban adult contemporary is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have rap music on their playlists. The format was designed by Barry Mayo when he, Lee S. Simonson and Bill Pearson organized Broadcast...
called "Heart and Soul" in its first few years on the air.
In late July 1987, WLNB was sold to new owners, which changed the format to Top 40/Dance Crossover
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
as "Hot 94" under the WWHT-FM callsign. Airstaff at start-up was Madeline (formerly of crosstown Album Rocker WAVF
WAVF
WKZQ-FM is an Alternative rock radio station licensed to Forestbrook, South Carolina and serves the Grand Strand area. The NextMedia outlet is licensed by the Federal Communications Commission to broadcast at 96.1 MHz with an effective radiated power of 8,500 watts...
) for mornings, Mick Barker (from rival CHR outlet WSSX) for mid-days, Chris Kelly (from WMMC
WOMG
WOMG is an Oldies radio station licensed to Lexington, South Carolina and serves the Columbia, South Carolina market. The Cumulus Media outlet is licensed by the Federal Communications Commission to broadcast at 98.5 MHz with an effective radiated power of 6 kW...
/Columbia
Columbia, South Carolina
Columbia is the state capital and largest city in the U.S. state of South Carolina. The population was 129,272 according to the 2010 census. Columbia is the county seat of Richland County, but a portion of the city extends into neighboring Lexington County. The city is the center of a metropolitan...
) for afternoons, and Rocky Love (from WXTU
WXTU
WXTU is a Country music formatted radio station which is broadcast in the Philadelphia area. It is the largest country radio station in the United States based on listener cume . The station plays a variety of country music, including current hits, as well as older hits...
/Philadelphia
Philadelphia, Pennsylvania
Philadelphia is the largest city in the Commonwealth of Pennsylvania and the county seat of Philadelphia County, with which it is coterminous. The city is located in the Northeastern United States along the Delaware and Schuylkill rivers. It is the fifth-most-populous city in the United States,...
) for nights. The station was programmed by Bob Casey, formerly VP-Programming of crosstown WXTC
WSPO
-External links:**...
.
Hot 94 failed to make headway due to strong competition from CHR's WKQB
WNKT
WNKT is a Sports Talk radio station licensed to Eastover, South Carolina and serves the Columbia, South Carolina market. The Cumulus Media outlet is licensed by the Federal Communications Commission to broadcast at 107.5 MHz with an effective radiated power of 40 kW...
(Q-107) and WSSX (95-SX) as well as a limited signal. In mid-1989, Hot 94 dumped the format as well as much of the staff for Oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
as "Hot Gold 94". Again. ratings failed to materialize.
In early 1990, WWHT switched to Urban Contemporary
Urban contemporary
Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...
as WUJM, adopting the "94 Jams" name. Again, the station faced strong competition from established Urban's WWWZ and WPAL-FM
WPAL-FM
WAYA is a radio station broadcasting a Contemporary Christian format. Licensed to Ridgeville, South Carolina, USA, it serves the Charleston SC area. The station is currently owned by Charles W. Cherry and is leased by WAY-FM Network of Colorado Springs, Colorado Christian network...
and switched to Easy Listening
Easy listening
Easy listening is a broad style of popular music and radio format that emerged in the 1950s, evolving out of big band music, and related to MOR music as played on many AM radio stations. It encompasses the exotica, beautiful music, light music, lounge music, ambient music, and space age pop genres...
by late 1991 as "Easy 94.3".
In the Fall of 1992, WUJM entered into a LMA
Local marketing agreement
In U.S. and Canadian broadcasting, a local marketing agreement is an agreement in which one company agrees to operate a radio or television station owned by another licensee...
with WSSX, which resulted in the station's format changed to CHR
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
as "Fly 94". The WSSP calls were added that October. Although the station became Charleston's only CHR when WSSX dumped it for Hot Adult Contemporary, ratings were still dismal. In September 1993, the LMA was broken off and WSSP flipped to satellite fed adult standards
Adult standards
Adult standards is a North American radio format heard primarily on AM or class A FM stations.Adult standards is aimed at "mature" adults, meaning mainly those persons over 50 years of age, but it is mostly targeted for senior citizens...
as "Stardust 94.3".
On January 15, 1999, WSSP dropped adult standards for Rhythmic CHR under the "94.3 The Beat" name. In the Spring 1999 ratings, The Beat finished second to WWWZ among 18-34 listeners and doubled its numbers with that audience. By 2002, WSSP flipped to Urban Contemporary as "Power 94.3".
In early 2004, WSSP dropped Urban and began simulcasting News/Talk outlet 730 WSCC
WLTQ (AM)
WLTQ is a radio station licensed to Charleston, South Carolina, USA. The format is Catholic talk, with some programming shared with nearby WQIZ.-History:...
over a period of 2 weeks. Afterwards, WSCC adopted the station's format.
Today, the station is home to national talkers such as Adam Bold
Adam Bold
Adam Bold is an American author and businessman. He is the founder and minority shareholder of The Mutual Fund Store, and host of The Mutual Fund Show, a national weekly talk radio show focused on actively managed mutual fund investments...
, Glenn Beck, Rush Limbaugh, and Michael Savage
Michael Savage (commentator)
Michael Savage is a conservative American radio host, author, and political commentator. He is the host of The Savage Nation, a nationally syndicated talk show that airs throughout the United States on Talk Radio Network...
. In the morning, it features Charleston's Morning News with host Kelly Golden. [Not Necessarily The News] is also featured within the program. Every Sunday they broadcast the 11:00 am service of St. Matthew's Lutheran Church
St. Matthew's German Evangelical Lutheran Church
The German Evangelical Lutheran Church of Charleston, South Carolina was incorporated on December 3, 1840. Through usage and custom the Church is now known as St. Matthew's German Evangelical Lutheran Church or St...
.
WSCC has launched a smooth jazz
Smooth jazz
Smooth jazz is a genre of music that grew out of jazz fusion and is influenced by R&B, funk, rock, and pop music styles ....
subchannel on 94.3 HD-2.