WSLC-FM
Encyclopedia
WSLC-FM is a Country
formatted broadcast
radio station
licensed to Roanoke, Virginia
, serving the New River Valley
. WSLC-FM is owned and operated by Mel Wheeler, Inc.
format for many years, and its own orchestra. During its time at WDBJ-FM, the station was owned by the Times World Corporation.
format. By 1995, WPVR had evolved into Light Adult Contemporary, branded as "Lite 95", and later in 1997, switched to "Arrow 94.9" with a Classic rock
format.
, branded as "The New 94.9 Star Country". After April 1, 2004, the station discontinued the reference of WSLC-FM being new, thus using the branding "94.9 Star Country". The Country
format was adopted of its sister station, WSLC-AM at 610 AM, which had been a Country
station for over 50 years. WSLC-AM was a sister station of WSLC-FM and remained on 610 AM until March 13, 2002 when the Country
format was dropped and the callsign was changed to WVBE (AM)
.
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
formatted broadcast
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...
radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed to Roanoke, Virginia
Roanoke, Virginia
Roanoke is an independent city in the Mid-Atlantic U.S. state of Virginia and is the tenth-largest city in the Commonwealth. It is located in the Roanoke Valley of the Roanoke Region of Virginia. The population within the city limits was 97,032 as of 2010...
, serving the New River Valley
New River Valley
The New River Valley is a region in the eastern United States along the New River in the Commonwealth of Virginia . The valley comprises the counties of Montgomery , Pulaski, Floyd, Giles and the independent City of Radford...
. WSLC-FM is owned and operated by Mel Wheeler, Inc.
WDBJ-FM
The station was launched on July 11, 1948 with the callsign WDBJ-FM with a Beautiful musicBeautiful music
Beautiful music is a mostly instrumental music format that was prominent in American radio from the 1960s through the 1980s...
format for many years, and its own orchestra. During its time at WDBJ-FM, the station was owned by the Times World Corporation.
WPVR
Jim Gibbons Radio, Inc. bought the station and on November 1, 1969, the callsign was changed to WPVR. The station would continue to carry its Beautiful musicBeautiful music
Beautiful music is a mostly instrumental music format that was prominent in American radio from the 1960s through the 1980s...
format. By 1995, WPVR had evolved into Light Adult Contemporary, branded as "Lite 95", and later in 1997, switched to "Arrow 94.9" with a Classic rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...
format.
94.9 Star Country
Mel Wheeler, Inc. bought the station, along with WSLQ-FM and WFIR and at noon on May 25, 2000, the callsign was switched to WSLC-FM and the format was changed to CountryCountry music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
, branded as "The New 94.9 Star Country". After April 1, 2004, the station discontinued the reference of WSLC-FM being new, thus using the branding "94.9 Star Country". The Country
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
format was adopted of its sister station, WSLC-AM at 610 AM, which had been a Country
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
station for over 50 years. WSLC-AM was a sister station of WSLC-FM and remained on 610 AM until March 13, 2002 when the Country
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
format was dropped and the callsign was changed to WVBE (AM)
WVBE (AM)
WVBE is an Urban Contemporary formatted broadcast radio station licensed to Roanoke, Virginia, serving the New River Valley. WVBE is owned and operated by Mel Wheeler, Inc.-History:...
.