WSVO
Encyclopedia
WSVO is a Light Adult Contemporary formatted broadcast
radio station
licensed to Staunton, Virginia
and serving Staunton
and Augusta County, Virginia
. WSVO is owned and operated by Clear Channel Communications
.
The station switched to a Country
format on February 13, 1992, and changed the callsign to WKDW-FM, becoming a sister station of WKDW-AM at 900 AM, which was also carrying a Country
format. WKDW-FM remained a sister station of WKDW-AM until March 28, 1994 when the callsign for 900 AM was switched to WBGT. It was also around this time that 93.1 FM switched to an Oldies
/Classic rock
format, branded as "Oldies 93.1".
On January 31, 1996, the WKDW callsign was reassigned to 900 AM, while 93.1 FM became WSVO. The station continued to carry its Oldies
/Classic rock
format until 11:00pm on April 3, 2005, when the format was changed to Adult Contemporary, branded as "Mix 93.1".
The station broadcasts in an all-Christmas
format from mid-November through Christmas
day.
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...
radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed to Staunton, Virginia
Staunton, Virginia
Staunton is an independent city within the confines of Augusta County in the commonwealth of Virginia. The population was 23,746 as of 2010. It is the county seat of Augusta County....
and serving Staunton
Staunton, Virginia
Staunton is an independent city within the confines of Augusta County in the commonwealth of Virginia. The population was 23,746 as of 2010. It is the county seat of Augusta County....
and Augusta County, Virginia
Augusta County, Virginia
As of the census of 2000, there were 65,615 people, 24,818 households, and 18,911 families residing in the county. The population density was 68 people per square mile . There were 26,738 housing units at an average density of 28 per square mile...
. WSVO is owned and operated by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
.
History
WSVO first launched with the callsign WSGM in 1959.The station switched to a Country
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
format on February 13, 1992, and changed the callsign to WKDW-FM, becoming a sister station of WKDW-AM at 900 AM, which was also carrying a Country
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
format. WKDW-FM remained a sister station of WKDW-AM until March 28, 1994 when the callsign for 900 AM was switched to WBGT. It was also around this time that 93.1 FM switched to an Oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
/Classic rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...
format, branded as "Oldies 93.1".
On January 31, 1996, the WKDW callsign was reassigned to 900 AM, while 93.1 FM became WSVO. The station continued to carry its Oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
/Classic rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...
format until 11:00pm on April 3, 2005, when the format was changed to Adult Contemporary, branded as "Mix 93.1".
The station broadcasts in an all-Christmas
Christmas music
Christmas music comprises a variety of genres of music normally performed or heard around the Christmas season, which tends to begin in the months leading up the actual holiday and end in the weeks shortly thereafter.-Early:...
format from mid-November through Christmas
Christmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...
day.