WTKG is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a talk radio

Talk radio

Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...

 format. Licensed to Grand Rapids, Michigan

Grand Rapids, Michigan

Grand Rapids is a city in the U.S. state of Michigan. The city is located on the Grand River about 40 miles east of Lake Michigan. As of the 2010 census, the city population was 188,040. In 2010, the Grand Rapids metropolitan area had a population of 774,160 and a combined statistical area, Grand...

, United States, and now owned by Clear Channel Communications

Clear Channel Communications

Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

, it first began broadcasting under the WION call sign. Previous to adopting the current calls and format in 1997, the station played country

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 under the WJEF (the station on which radio Hall of Famer Wally Phillips started his career) and WCUZ calls.

Bronco Radio Network

WTKG was an affiliate of the Western Michigan University

Western Michigan University

Western Michigan University is a public university located in Kalamazoo, Michigan, United States. The university was established in 1903 by Dwight B. Waldo, and as of the Fall 2010 semester, its enrollment is 25,045....

 "Broncos Radio Network" and carried all of the Broncos football

Western Michigan Broncos football

The Western Michigan Broncos football program represents Western Michigan University in the Football Bowl Subdivision of Division I and the Mid-American Conference . Western Michigan has competed in football since 1906, when they played three games in their inaugural season...

 and men's basketball

Western Michigan Broncos men's basketball

The Western Michigan Broncos men's basketball team is the basketball team that represents Western Michigan University in Kalamazoo, Michigan. The school's team competes in the Mid-American Conference. The team last played in the NCAA Division I Men's Basketball Tournament in 2004...

 games. WTKG was dropped as an affiliate after WMAX

WMAX-FM

WMAX-FM are the call letters of a radio station owned by Clear Channel Communications located in Grand Rapids, Michigan, transmitting on a frequency of 96.1 MHz....

was added for both sports.