WTMB is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

  broadcasting a Classic rock

Classic rock

Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...

 format. Previous formats for the station included new age

New Age

The New Age movement is a Western spiritual movement that developed in the second half of the 20th century. Its central precepts have been described as "drawing on both Eastern and Western spiritual and metaphysical traditions and then infusing them with influences from self-help and motivational...

 as WZFR and country

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 as WUSK. Licensed to Tomah, Wisconsin

Tomah, Wisconsin

Tomah is a city in Monroe County, Wisconsin, United States. As of the 2010 census, it had a population of 9,093. The city is located partially within the Town of Tomah.-Education:...

, USA, the station serves the La Crosse area. The station is currently owned by Magnum Radio, Inc. and features programing from ABC Radio , Jones Radio Network and Premiere Radio Networks

Premiere Radio Networks

Premiere Networks is an American radio network. It is the largest syndication company in the United States based on popularity of programming...

.

History

The station went on the air as WZFR on 1989-03-23. on 1994-12-20, the station changed its call sign to WUSK, on 1997-02-03 to WBOG, on 2003-11-19 to the current WTMB,