WTOK-FM
Encyclopedia
WTOK-FM is a radio station based in San Juan, Puerto Rico
and owned by MSG Radio Inc.
. During most of its history WCMN-FM
was called "Delta 107". In May 2004, WCMN-FM
changed its brand name from "107.3 Delta" to just "107.3" and added the "Toca De To'" slogan which eventually became the new brand name.
In March 2007, Uno Radio Group officially acquired WMIO
from Bestov Broadcasting (previously known as Audioactiva 102.3 FM) and chained it with WCMN-FM
.
On January 9, 2009, MSG Radio Inc. acquired WIAC-FM from Bestov Broadcasting and signed a shared services agreement with Uno Radio Group which allows MSG Radio Inc. to use the brand Toca De To' on January 16, 2009. Old Toca De To' stations WCMN-FM
107.3 and WMIO
102.3 continue as "107.3 Mi Emisora" and do not simulcast WIAC-FM.
On July 27, 2010, MSG Radio Inc., changed the call sign to WTOK-FM referred to the word "Toca".
In September 2011, WTOK began to shift from a Top 40/CHR direction to a more Rhythmic/Dance-based approach. Because of this shift, the station was moved from Mediabase
's Spanish Contemporary panel to its Rhythmic panel. This marks the first time since 2000 that Puerto Rico had a Rhythmic Top 40 outlet and a Spanish-language station from the commonwealth reporting to an English-language music trade. The last one being WMEG, when it was a reporter on Nielsen BDS
' Rhythmic panel.
San Juan, Puerto Rico
San Juan , officially Municipio de la Ciudad Capital San Juan Bautista , is the capital and most populous municipality in Puerto Rico, an unincorporated territory of the United States. As of the 2010 census, it had a population of 395,326 making it the 46th-largest city under the jurisdiction of...
and owned by MSG Radio Inc.
WTOK-FM History
During most of its history, WTOK-FM was called "Sistema 102" and the call sign was WIAC-FM. On January 9, 2009, MSG acquired WIAC-FM and at same time the Toca De To' brand. On January 16, 2009, Toca De To' launched on WIAC-FM 102.5 FM. On July 27, 2010, MSG Radio Inc., changed the call sign to WTOK-FM referred to the word "Toca". On July 4, 2011, began a new programming under the name of "HOT 102"Toca De To'
The Toca De To' brand launched on May 2004 after Uno Radio Group acquired WCMN-FMWCMN-FM
WCMN-FM is a radio station broadcasting a contemporary hit radio format. Licensed to Arecibo, Puerto Rico, it serves the Puerto Rico area. The station is currently owned by Uno Radio Group.- History :...
. During most of its history WCMN-FM
WCMN-FM
WCMN-FM is a radio station broadcasting a contemporary hit radio format. Licensed to Arecibo, Puerto Rico, it serves the Puerto Rico area. The station is currently owned by Uno Radio Group.- History :...
was called "Delta 107". In May 2004, WCMN-FM
WCMN-FM
WCMN-FM is a radio station broadcasting a contemporary hit radio format. Licensed to Arecibo, Puerto Rico, it serves the Puerto Rico area. The station is currently owned by Uno Radio Group.- History :...
changed its brand name from "107.3 Delta" to just "107.3" and added the "Toca De To'" slogan which eventually became the new brand name.
In March 2007, Uno Radio Group officially acquired WMIO
WMIO
WMIO is a radio station broadcasting a contemporary hit radio format. Licensed to Cabo Rojo, Puerto Rico, USA, it serves the Puerto Rico area...
from Bestov Broadcasting (previously known as Audioactiva 102.3 FM) and chained it with WCMN-FM
WCMN-FM
WCMN-FM is a radio station broadcasting a contemporary hit radio format. Licensed to Arecibo, Puerto Rico, it serves the Puerto Rico area. The station is currently owned by Uno Radio Group.- History :...
.
On January 9, 2009, MSG Radio Inc. acquired WIAC-FM from Bestov Broadcasting and signed a shared services agreement with Uno Radio Group which allows MSG Radio Inc. to use the brand Toca De To' on January 16, 2009. Old Toca De To' stations WCMN-FM
WCMN-FM
WCMN-FM is a radio station broadcasting a contemporary hit radio format. Licensed to Arecibo, Puerto Rico, it serves the Puerto Rico area. The station is currently owned by Uno Radio Group.- History :...
107.3 and WMIO
WMIO
WMIO is a radio station broadcasting a contemporary hit radio format. Licensed to Cabo Rojo, Puerto Rico, USA, it serves the Puerto Rico area...
102.3 continue as "107.3 Mi Emisora" and do not simulcast WIAC-FM.
On July 27, 2010, MSG Radio Inc., changed the call sign to WTOK-FM referred to the word "Toca".
HOT 102
On July 4, 2011, began a new programming under the name of "HOT 102", leaving behind the brand "Toca De To'". The new format of the station is an American CHR, featuring a heavily Rhythmic/Dance-leaning direction but includes Pop songs. They are the only Top 40 in Puerto Rico to have a format consisting of English-language hit music. In August 2011 and after 102.5 FM change its name to Hot 102, 107.3 FM adopted again the brand "Toca De To" but this time as a slogan.In September 2011, WTOK began to shift from a Top 40/CHR direction to a more Rhythmic/Dance-based approach. Because of this shift, the station was moved from Mediabase
Mediabase
Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytical tools for radio and record industry professionals...
's Spanish Contemporary panel to its Rhythmic panel. This marks the first time since 2000 that Puerto Rico had a Rhythmic Top 40 outlet and a Spanish-language station from the commonwealth reporting to an English-language music trade. The last one being WMEG, when it was a reporter on Nielsen BDS
Nielsen Broadcast Data Systems
Nielsen Broadcast Data Systems, better known as BDS, is a service that tracks monitored radio, television and internet airplay of songs based on the number of spins and detections...
' Rhythmic panel.