WTSO is a radio station in the Madison, Wisconsin

Madison, Wisconsin

Madison is the capital of the U.S. state of Wisconsin and the county seat of Dane County. It is also home to the University of Wisconsin–Madison....

 area. The station is owned by Clear Channel Communications

Clear Channel Communications

Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

 and airs a sports radio

Sports radio

Sports radio is a radio format devoted entirely to discussion and broadcasting of sporting events. A popular format with an almost exclusively male demographic in most areas, sports radio is characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and...

 format. The station previously featured country music

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

, talk radio

Talk radio

Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...

, and adult standards

Adult standards

Adult standards is a North American radio format heard primarily on AM or class A FM stations.Adult standards is aimed at "mature" adults, meaning mainly those persons over 50 years of age, but it is mostly targeted for senior citizens...

 formats before going all-sports in 2000, featuring programming from ESPN Radio

ESPN Radio

ESPN Radio is an American sports radio network. It was launched on January 1, 1992 under the original banner of "SportsRadio ESPN." ESPN Radio is located at ESPN headquarters in Bristol, Connecticut...

 (as "Madison's ESPN Radio 10-7-0").

On January 1, 2009, WTSO parted company with ESPN Radio and rebranded as "The Big 1070, Madison's Sports Station." The new schedule places an emphasis on local content, including "On Wisconsin w/ Brian Posick" (2-3PM), which concentrates on UW-Madison sports; "The Mike Heller Show" (3-6PM), a general sports talk program hosted by Mike Heller and Phil Dawson; and (in a new addition for 2009) a morning show (6-8AM) hosted by Wisconsin Badger

Wisconsin Badgers

The Wisconsin Badgers are the collegiate athletic teams from the University of Wisconsin–Madison. This NCAA Division I athletic program has teams in football, basketball, ice hockey, volleyball, soccer, cross country, tennis, swimming, wrestling, track and field, rowing, golf, and softball...

 radio voices Matt Lapay and Mike Lucas (Lucas is also a longtime sports columnist for The Capital Times). WTSO's schedule also features national programming, including the syndicated Dan Patrick

The Dan Patrick Show

The Dan Patrick Show is a syndicated sports talk show hosted by former ESPN personality Dan Patrick. It is currently produced by DirecTV Sports Group and is syndicated by Premiere Radio Networks. The three-hour program broadcasts live every day beginning at 9 a.m. Eastern/6 a.m. Pacific time on Fox...

 and Jim Rome

The Jim Rome Show

The Jim Rome Show is a sports radio talk show hosted by Jim Rome. It airs live for three hours each weekday from 9 a.m. to noon Pacific. The show is produced in Los Angeles, California, syndicated by Premiere Radio Networks, and can be heard on more than 200 affiliate radio stations in the U.S...

 shows and content from Fox Sports Radio

Fox Sports Radio

Fox Sports Radio, abbreviated FSR, is an international radio network consisting of sports talk programming. The network is a service of Premiere Networks...

. (All 3 previously aired in Madison on crosstown rival WTLX

WTLX

WTLX is a radio station serving the Madison, Wisconsin area. The station is owned by Good Karma Broadcasting, LLC, and runs a Sports Talk format....

, which took over the ESPN Radio

ESPN Radio

ESPN Radio is an American sports radio network. It was launched on January 1, 1992 under the original banner of "SportsRadio ESPN." ESPN Radio is located at ESPN headquarters in Bristol, Connecticut...

 affiliation in 2009.)

WTSO's live sports coverage includes broadcasts of Milwaukee Bucks

Milwaukee Bucks

The Milwaukee Bucks are a professional basketball team based in Milwaukee, Wisconsin, United States. They are part of the Central Division of the Eastern Conference in the National Basketball Association . The team was founded in 1968 as an expansion team, and currently plays at the Bradley Center....

 basketball and NASCAR

NASCAR

The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...

 events from MRN Radio

Motor Racing Network

The Motor Racing Network is the principal radio broadcasting operation of NASCAR, promoting themselves as "The Voice of NASCAR." It broadcasts coverage of most major NASCAR races at the top three levels of NASCAR at tracks owned by International Speedway Corporation as well as Dover International...

 and PRN Radio

Performance Racing Network

The Performance Racing Network is a radio network controlled by Speedway Motorsports, Inc..Performance Racing Network broadcasts all NASCAR-sanctioned Sprint Cup and Nationwide Series events held at Speedway Motorsports-controlled tracks which include Atlanta, Bristol, Infineon, Las Vegas,...

, as well as local high school events, including championships in the Wisconsin Interscholastic Athletic Association

Wisconsin Interscholastic Athletic Association

The Wisconsin Interscholastic Athletic Association is the regulatory body for all high school sports in Wisconsin. Its history dates to 1895, making it the first high school athletic organization in the country...

. WTSO also airs live broadcasts of Milwaukee Brewers

Milwaukee Brewers

The Milwaukee Brewers are a professional baseball team based in Milwaukee, Wisconsin, currently playing in the Central Division of Major League Baseball's National League...

 baseball and Wisconsin Badgers

Wisconsin Badgers

The Wisconsin Badgers are the collegiate athletic teams from the University of Wisconsin–Madison. This NCAA Division I athletic program has teams in football, basketball, ice hockey, volleyball, soccer, cross country, tennis, swimming, wrestling, track and field, rowing, golf, and softball...

 athletics should those events conflict with the schedule of their normal home, sister station WIBA-AM

WIBA (AM)

WIBA is a radio station serving Madison, Wisconsin. Owned by Clear Channel Communications, the station airs a news and talk format, and features local talk as well as syndicated programming...

.

External links

• WTSO Website
• "Cap Times' Lucas, Lepay to join 1070 morning show", from The Capital Times, December 8, 2008