WUBU
Encyclopedia
WUBU is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to South Bend, Indiana
South Bend, Indiana
The city of South Bend is the county seat of St. Joseph County, Indiana, United States, on the St. Joseph River near its southernmost bend, from which it derives its name. As of the 2010 Census, the city had a total of 101,168 residents; its Metropolitan Statistical Area had a population of 316,663...

, USA, and serving the South Bend market. The station is owned by Partnership Radio, LLC. WUBU broadcasts an Urban Adult Contemporary
Urban Adult Contemporary
Urban adult contemporary is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have rap music on their playlists. The format was designed by Barry Mayo when he, Lee S. Simonson and Bill Pearson organized Broadcast...

 format. WUBU FM 106 is affiliated with Citadel Media Networks airing The Touch
The Touch (radio network)
The Touch is a 24-hour music format produced by Cumulus Media Networks . It draws an adult audience between the ages of 25-49 with an Urban Adult Contemporary format since its inception by Satellite Music Network in 1972.In January 2010, Citadel Broadcasting has rebranded this network as...

 via satellite.

The station's schedule is as follows: 6AM –10AM Tom Joyner Morning Show, 10AM-3PM Pam Gibson Show, 3PM – 7PM Doug Banks Show, 7PM – 12MID Ron Chavis, 12MID-6AM Hollywood Henderson.

WUBU caters to a true market niche – the African American market – in their 7 county coverage area of Northern Indiana and Lower Michigan. Counties include: Elkhart, LaPorte, Marshall, St. Joseph and Starke counties in Indiana, and Berrien and Cass counties in Lower Michigan. Arbitron Rated #1 Women 25 – 54 and Adults 25 - 54, Monday – Friday 6a – 12a (Spring 2010). Studios are located in downtown South Bend at 401 E. Colfax Ave. in the Commerce Center building next to the East Race on the St. Joseph River. WUBU-FM's website is: www.wubufm.com

History

WUBU originally signed on in the summer of 1991 in Kalamazoo, MI (city of license Portage), at 96.5 FM as an Adult R&B station. The station's original owner was Larry Langford, Jr., a former Chicago air personality who owned the similarly formatted WLLJ-AM 910 in Cassopolis, Michigan
Cassopolis, Michigan
Cassopolis is a village in the U.S. state of Michigan. As of the 2010 census, the village population was 14,275. It is the county seat of Cass County. The village and county are named after statesman Lewis Cass, a New Hampshire native and a prominent U.S...

 and continues to own that station today (now as classic hits
Classic hits
Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...

-formatted WGTO
WGTO
WGTO is a radio station broadcasting a Classic Hits format. It is licensed to Cassopolis, Michigan broadcasting on AM frequency 910 kHz and is under ownership of Langford Broadcasting. Much of the programming is courtesy of Citadel Media's Greatest Mojo satellite feed...

). Langford sold the station to Tri-State Broadcasting, Inc., in 1992; Tri-State changed the call letters to WFAT in June of that year and installed an oldies format. The station has gone through several other call letters and formats since and is now WKZO-FM.

106.3 FM in South Bend began operations sometime in the early 1990s; the exact date is unknown, however, the WUBU calls and Urban AC format had surfaced on 106.3 by 1995. The current WUBU at 106.3 programmed a satellite-fed smooth jazz
Smooth jazz
Smooth jazz is a genre of music that grew out of jazz fusion and is influenced by R&B, funk, rock, and pop music styles ....

format for a time in the early 2000s before reverting to its previous Urban AC format.
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