WUMX is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a Hot Adult Contemporary format. Licensed to Rome, New York

Rome, New York

Rome is a city in Oneida County, New York, United States. It is located in north-central or "upstate" New York. The population was 44,797 at the 2010 census. It is in New York's 24th congressional district. In 1758, British forces began construction of Fort Stanwix at this strategic location, but...

, USA, the station serves the Utica, Rome New York area. The station is currently owned by Galaxy Utica Licensee LLC, the Utica division of Galaxy Communications

Galaxy Communications

Galaxy Communications is a radio broadcasting company with radio stations entirely in the Central New York area.In 1989, the first Galaxy station, WKLL was launched by the current CEO, Ed Levine, and his business partner, Bob Raide. In the 1990s, Galaxy launched additional stations in Syracuse and...

. Syndicated programming on WUMX include Backtrax USA

Backtrax USA

Backtrax USA is a two hour radio program hosted by former WHTZ DJ Kid Kelly that premiered in 1993.The show originally highlighted hit music from the 1980s. Since 2003, however, Backtrax USA has offered a 1990s version of the show featuring hit music from this decade alongside that of the '80s...

 (except during Christmastime) and The John Tesh Radio Show.

As WUUU

102.5 WUMX signed on in 1984 as WUUU, an Adult Contemporary station under the ownership of Norma Eilenberg. WUUU was known as "U-102" hence the callsign and the Utica, NY Broadcast area. In 1989, WUUU changed to an oldies format, dropping the "U-102" moniker and was renamed Oldies 102. The WUUU call letters remained until a frequency swap with WKDY in 1993 which was on 93.5FM.

As WKDY

102.5 operated under the country music format known as "hot country KDY 102.5" aimed against rival WFRG

WFRG

WFRG-FM is a country music radio station. It bills itself as "The Best And Most Country" and broadcasts to the Utica, New York market.-History:...

. Ironically, WFRG also went through a frequecy swap. "KDY country" proved no match for WFRG and was last place in the Utica-Rome market. In August 1994, Norma Eilenberg Changed WKDY's format to CHR

Contemporary hit radio

Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 and became Kiss 102 after the Utica-Rome market went more than two months without a Top 40 station when Top 40 powerhouse WRCK

WRCK

WRCK is a radio station broadcasting a Contemporary Christian format. Licensed to Utica, New York, USA, the station serves the Utica-Rome area...

 changed from CHR to Classic Rock.

As WSKS

In December 1995, Kiss 102 changed its calls to WSKS. In the fall of 1996 Kiss 102 was renamed 102.5 Kiss FM. In 1997, Norma Eilenberg sold WSKS to Dame Media, but remained a Top 40 station.
The station was sold by Dame Media to Clear Channel Communications

Clear Channel Communications

Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

 in 1999. One year later, Clear Channel bought rival WOW-FM (WOWZ/WOWB) and Kiss-FM (WSKS) eventually took over the WOW-FM frequencies and WOWB Became WSKU

WSKU

WSKS and WSKU are radio stations simulcasting a Top 40 format. Licensed to Whitesboro, New York and Little Falls, New York, the stations serve the Utica-Rome area and are currently owned by Roser Communications Network....

. 102.5 played various formats until landing its second stint as a country music station.

As WRBY

In 2001, 102.5 changed calls to WRBY and became "Bob 102.5". Under the country music format for the second time, Bob 102.5 played country music marathons known as "20 Song Bob-A-Thons", causing rival Big Frog 104 (WFRG) to ditch its longtime "10 Songs In A Row" Imaging. Bob 102.5 also best known for slogan "Turn Your Knob To Bob". Despite their imaging and slogan WRBY had modest ratings compared to Big Frog 104 for a long time. At the beginning of 2004, Clear Channel spun the "Wheel Of Formats" and landed Hot AC. On January 12, 2004 WRBY flipped to the current "Mix 102.5". Mix 102.5 played music from the 80's, 90's, and now.

As WUMX

Shortly after the format change Mix 102.5 changed calls to the present-day WUMX. In October 2007, Clear Channel sold WUMX along with sister stations WOUR

WOUR

WOUR - 96.9 WOUR is a Classic Rock radio station that broadcasts from Utica, New York. The station is currently owned by Galaxy Communications.-On-Air Personalities:*"Gomez and Dave in the Morning" 6am-10am*Dave Frisina 10am-3pm*"Genesee Joe" 3pm-7pm*C.J...

, WRNY

WRNY (AM)

WRNY is an American radio station broadcasting at 1350 kHz. The station was owned by Clear Channel until September 2007, when ownership was transferred to Galaxy Utica as a result of Clear Channel's decision to "go private"...

, and WIXT to Galaxy Communications

Galaxy Communications

Galaxy Communications is a radio broadcasting company with radio stations entirely in the Central New York area.In 1989, the first Galaxy station, WKLL was launched by the current CEO, Ed Levine, and his business partner, Bob Raide. In the 1990s, Galaxy launched additional stations in Syracuse and...

. Personalities on the station include Big Mike from 6am to 10am, Melanie from 10am to 3pm and Rick Gary from 3pm to 7pm. The John Tesh Show airs Sunday through Friday from 7pm to Midnight. From early November 'til Christmas Day, the station flips to a holiday music format and is named "Christmix 102.5". That practice began in 2005.