WVOR is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a Soft Adult Contemporary format. Licensed to Canandaigua, New York

Canandaigua (city), New York

Canandaigua is a city in Ontario County, New York, USA, of which it is the county seat. The population was 11,264 at the 2000 census...

, USA, the station serves the Rochester area. The station is currently owned by Clear Channel Communications

Clear Channel Communications

Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

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History

The station went on the air as WLKA on 15 May 1989. on 19 February 1996, the station changed its call sign to WMHX, on 1 March 1998 to WISY, on 30 July 1999 to WMAX-FM

WMAX-FM

WMAX-FM are the call letters of a radio station owned by Clear Channel Communications located in Grand Rapids, Michigan, transmitting on a frequency of 96.1 MHz....

, on 2 August 1999 to WISY, on 27 June 2006 to the current WVOR,

The WVOR call sign was "parked" on 102.3 after the station that held that call sign, a heritage FM station now known as WDVI

WDVI

WDVI is a hot adult contemporary station in Rochester, New York, broadcasting on 100.5 FM. The station is owned by Clear Channel Communications. 100.5 was previously known as WVOR, a hot adult contemporary music station for many years. The station was owned by the Lincoln Group before being sold to...

, changed its call sign and format in 2006. WVOR now has an HD 2 channel, an oldies format.