WVVR
Encyclopedia
WVVR is a radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to serve Hopkinsville, Kentucky
Hopkinsville, Kentucky
Hopkinsville is a city in Christian County, Kentucky, United States. The population was 31,577 at the 2010 census. It is the county seat of Christian County.- History :...

. The station is owned by Saga Communications of Tuckessee, LLC. It airs a Country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 format.

WVVR-FM went on the air in 1960 as WFOF-FM with several call sign changes through the years including WKSD-FM, WKOA-FM, WYKH-FM, WZZF-FM & WBVR-FM. the station was purchased in 1977 by a group of Hopkinsville, KY investors, with Hal King serving as the manager. WKOA became WYKH- meaning "Your Kentucky Home"- which switched to a solid gold format in 1986 after John N. Hall III bought the station. The next year the station became WQKS- "Kiss FM" to reflect a new urban contemporary format.

Over time the station programmed beautiful music, stereo rock and contemporary hit radio. The station known as K-100, became Z-100 when the call letters changed to WZZF-FM in 1986.

The station was purchased by WRUS, INC., of Russellville, KY (a former division of Forever Broadcasting at the time) which changed the call letters to WVVR-FM Country, and programmed the station as part of the "Beaver" WBVR FM chain in Bowling Green-Russellville, KY. This station is considered to be the "Original Beaver" radio station. The Bowling Green station had far less power and was separate until its purchase later on after the "Beaver Branding" on WVVR. The original station "Hook Phrase" was, "The Beaver 1-oh-1 FM!". That changed after the tower and frequency were sold to Clear Channel
Clear channel
A clear-channel station is an AM band Radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. Usually known as class A stations since 1982, they are occasionally still referred to by their former...

 in Nashville, Tennessee
Nashville, Tennessee
Nashville is the capital of the U.S. state of Tennessee and the county seat of Davidson County. It is located on the Cumberland River in Davidson County, in the north-central part of the state. The city is a center for the health care, publishing, banking and transportation industries, and is home...

. That is when the station adopted the equally powerful 100.3 FM frequency on the analog radio dial. Afterward, the station was to be known as, "The Beaver 100.3!" Some "Hook & Catch Phrases" used by the station are/were, "Today's Best & MOST Country", "The Big Money-Beaver Country FM", and others just to name a couple. In the late 90's, the station moved out of its studio's in Russellville, Kentucky
Russellville, Kentucky
As of the census of 2000, there were 7,149 people, 3,064 households, and 1,973 families residing in the city. The population density was 672.1 people per square mile . There were 3,458 housing units at an average density of 325.1 per square mile...

 & moved into new studios located in downtown Hopkinsville, Kentucky
Hopkinsville, Kentucky
Hopkinsville is a city in Christian County, Kentucky, United States. The population was 31,577 at the 2010 census. It is the county seat of Christian County.- History :...

. That all changed after the sell off from Forever Broadcasting when the station was then moved to a brand new location in Clarksville, Tennessee
Clarksville, Tennessee
Clarksville is a city in and the county seat of Montgomery County, Tennessee, United States, and the fifth largest city in the state. The population was 132,929 in 2010 United States Census...

 along with the other main Clarksville station including WCVQ
WCVQ
WCVQ is a Fort Campbell-licensed radio station broadcasting a Hot Adult Contemporary format in the Clarksville-Hopkinsville broadcast area. The station is currently owned by Saga Communications of Tuckessee, LLC. and is also broadcast on HD radio.-History:The station was assigned the call letters...

.

The station has been assigned these call letters by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 since July 1, 1994.
Former On Air Personalities include:
  • Scooter Davis (currently mornings at WBVR in Bowling Green)
  • Myla Thomas (currently mornings at WBVR in Bowling Green)
  • Radio Rusty (Engineer for WFGS
    WFGS
    WFGS-FM is a radio station located in Murray, Kentucky WFGS-FM (103.7 FM, "Froggy 103.7") is a radio station located in Murray, Kentucky WFGS-FM (103.7 FM, "Froggy 103.7") is a radio station located in Murray, Kentucky (licensed by the Federal Communications Commission (FCC), owned by Forever...

     in Murray, KY)
  • Steve Meredith aka "Roy Calhoun"
  • Dylan "The Country Music Thriller" Miller
  • Bailey Brooks (currently at WVVR as morning show co-host)
  • Cheyenne Rivers
  • Michael Davis (currently at WFGS
    WFGS
    WFGS-FM is a radio station located in Murray, Kentucky WFGS-FM (103.7 FM, "Froggy 103.7") is a radio station located in Murray, Kentucky WFGS-FM (103.7 FM, "Froggy 103.7") is a radio station located in Murray, Kentucky (licensed by the Federal Communications Commission (FCC), owned by Forever...

    in Murray, KY)
  • Marc Green
  • Shannon Presley (currently at WBVR in Bowling Green)
  • Alan Austin (currently at WBVR in Bowling Green)
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