WWAX
Encyclopedia
WWAX is a hot adult contemporary music formatted radio station
in Duluth, Minnesota
, owned by Red River Broadcasting
of Fargo, North Dakota
.
The studios are located at Grandma's Marketplace, 501 Lake Ave South, in Canal Park
, Duluth.
The station signed on in 1996 carrying a modern adult contemporary satellite feed. A change to local programming was made in 1997. WWAX branded itself as "92.1 Kiss FM" until being warned by Clear Channel
which holds the copyright for the "Kiss" moniker. The station later changed its moniker to "92.1 The Beat" by 2004. It had fluctuated between the formats of Modern AC, Hot AC, Top 40 (CHR) and Adult CHR from 1997 to early 2007, and competed with KBMX
"Mix 108".
In October 2008, announcements were already made on the station's webpage that "A 'Lite' Christmas was coming soon". By November 1 of that year, 92.1 Lite was playing all Christmas music around the clock. For 2009 the station started around the clock Christmas music during the middle of November instead of at the beginning.
92.1 The Beat tweaked its format to rhythmic leaning
CHR
in February 2007, and went adult contemporary as "92.1 Lite FM" on February 29, 2008.
On September 2, 2010 WWAX changed their format to hot adult contemporary, branded as "NU 92" . This comes just after 102.5 flipping from classic rock
to Top 40 (CHR)
as KDWZ on August 30, as NU 92 and KDWZ both attack Hot AC/CHR
hybrid KBMX
"Mix 108" on both sides.
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
in Duluth, Minnesota
Duluth, Minnesota
Duluth is a port city in the U.S. state of Minnesota and is the county seat of Saint Louis County. The fourth largest city in Minnesota, Duluth had a total population of 86,265 in the 2010 census. Duluth is also the second largest city that is located on Lake Superior after Thunder Bay, Ontario,...
, owned by Red River Broadcasting
Red River Broadcasting
Red River Broadcasting is a television and radio broadcasting company based in Fargo, North Dakota, which operates a network of Fox affiliates in eastern North Dakota and northwestern Minnesota. The company also owns TV and radio stations in South Dakota and Minnesota...
of Fargo, North Dakota
Fargo, North Dakota
Fargo is the largest city in the U.S. state of North Dakota and the county seat of Cass County. In 2010, its population was 105,549, and it had an estimated metropolitan population of 208,777...
.
The studios are located at Grandma's Marketplace, 501 Lake Ave South, in Canal Park
Canal Park (Duluth)
Canal Park is a tourist and recreation-oriented district of Duluth, Minnesota, United States. Situated across the Interstate 35 freeway from Downtown Duluth, it is connected by the famous Aerial Lift Bridge to the Park Point sandbar and neighborhood...
, Duluth.
History
Clear channel
A clear-channel station is an AM band Radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. Usually known as class A stations since 1982, they are occasionally still referred to by their former...
which holds the copyright for the "Kiss" moniker. The station later changed its moniker to "92.1 The Beat" by 2004. It had fluctuated between the formats of Modern AC, Hot AC, Top 40 (CHR) and Adult CHR from 1997 to early 2007, and competed with KBMX
KBMX
KBMX is an Adult CHR radio station serving Duluth, Minnesota, and Superior, Wisconsin. It is owned by Townsquare Media.The studios and offices are with its three other sister stations at 14 E...
"Mix 108".
In October 2008, announcements were already made on the station's webpage that "A 'Lite' Christmas was coming soon". By November 1 of that year, 92.1 Lite was playing all Christmas music around the clock. For 2009 the station started around the clock Christmas music during the middle of November instead of at the beginning.
92.1 The Beat tweaked its format to rhythmic leaning
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...
CHR
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
in February 2007, and went adult contemporary as "92.1 Lite FM" on February 29, 2008.
On September 2, 2010 WWAX changed their format to hot adult contemporary, branded as "NU 92" . This comes just after 102.5 flipping from classic rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...
to Top 40 (CHR)
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
as KDWZ on August 30, as NU 92 and KDWZ both attack Hot AC/CHR
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
hybrid KBMX
KBMX
KBMX is an Adult CHR radio station serving Duluth, Minnesota, and Superior, Wisconsin. It is owned by Townsquare Media.The studios and offices are with its three other sister stations at 14 E...
"Mix 108" on both sides.