WWBT is the NBC

NBC

The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

-affiliated television station

Television station

A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...

 for Richmond, Virginia

Richmond, Virginia

Richmond is the capital of the Commonwealth of Virginia, in the United States. It is an independent city and not part of any county. Richmond is the center of the Richmond Metropolitan Statistical Area and the Greater Richmond area...

. It broadcasts a high definition

High-definition television

High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...

 digital signal on VHF channel 12 from a transmitter at its studios on Midlothian

Midlothian, Virginia

Midlothian is an unincorporated community in Chesterfield County, Virginia, United States. Founded over 300 years ago as a coal mining village, it is now a suburban community located in the Southside of Richmond well beyond the city limits of Richmond in the Richmond–Petersburg region.It was named...

 Turnpike (U.S. 60

U.S. Route 60 in Virginia

U.S. Route 60 in Virginia runs west to east through the central part of the state, generally close to and paralleling the Interstate 64 corridor, except for the crossing of the Blue Ridge Mountains, and in the South Hampton Roads area....

) in the city. Owned by Raycom Media

Raycom Media

- History :Although Raycom Media dates its birth to 1996, the core of the company was formed in 1992 when Atlanta native Bert Ellis formed Ellis Communications. He eventually controlled 13 television stations and two radio stations....

, the station operates CW affiliate WUPV

WUPV

WUPV is the CW-affiliated television station for Richmond, Virginia that is licensed to Ashland. It broadcasts a high definition digital signal on UHF channel 47 from a transmitter northeast of the city in King William County along the Hanover County line...

 (owned by Southeastern Media Holdings

Southeastern Media Holdings

Southeastern Media Holdings is a broadcasting company based in Charlotte, North Carolina. It owns television stations in several cities in the Southeastern United States.-Fox Affiliates:* WXTX-TV, Columbus, Georgia* WSFX-TV, Wilmington, North Carolina...

) through a shared services

Shared services

Shared services refers to the provision of a service by one part of an organization or group where that service had previously been found in more than one part of the organization or group. Thus the funding and resourcing of the service is shared and the providing department effectively becomes an...

 agreement (SSA). Syndicated

Television syndication

In broadcasting, syndication is the sale of the right to broadcast radio shows and television shows by multiple radio stations and television stations, without going through a broadcast network, though the process of syndication may conjure up structures like those of a network itself, by its very...

 programming on WWBT includes: Inside Edition

Inside Edition

Inside Edition is a thirty-minute American television syndicated news program, first aired on CBS on October 9, 1988. It was originally similar to the programs Hard Copy and A Current Affair, but now more closely resembles a condensed version of breakfast television, exclusively with pre-recorded...

, Entertainment Tonight

Entertainment Tonight

Entertainment Tonight is a daily tabloid television entertainment television news show that is syndicated by CBS Television Distribution throughout the United States, Canada and in many countries around the world. Linda Bell Blue is currently the program's executive producer...

, Live! With Regis and Kelly, and Rachael Ray.
On WWBT-DT2, Comcast

Comcast

Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...

 digital channel 208, and Verizon FiOS

Verizon FiOS

Verizon FiOS is a bundled Internet access, telephone, and television service which operates over a fiber-optic communications network. It is offered in some areas of the United States by Verizon Communications. Verizon was one of the first major U.S...

 digital channel 460 is a 24-hour local weather channel.

In the 1950s, there was competition for the market

Media market

A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...

's third television frequency.