WWL-FM
Encyclopedia
WWL-FM is a simulcast
of news/talk WWL (AM) in the New Orleans, Louisiana
radio market, licensed to the New Orleans suburb of Kenner
. The Entercom station broadcasts at 105.3 MHz with an ERP of 96 kW.
On August 29, 2005, the station's transmitter was severely damaged during Hurricane Katrina. It would later return to the air with low power as a simulcast of WWL (AM).
In early October 2005, WTKL and (Bayou 105.3)
switched frequencies. On March 23, 2006, the station returned to the air with a Classic Hits format with the "Kool" name, formerly of Kool 95.7.
In April 2006, Entercom New Orleans moved the "Kool 105.3" format to an Internet webcast
, and returned the station to a simulcast of WWL. Station officials cited the FM signal's ability to penetrate buildings, increasing in-office listening, and cited the positive response to the station's earlier simulcast of WWL. http://billboardradiomonitor.com/radiomonitor/news/format/rock/article_display.jsp?vnu_content_id=1002344377 However, it is believed that Entercom was not interested in catering to the 55+ crowd who would be most likely to listen to the format.
Ironically, sister station WLMG
was the original home of the WWL-FM calls during the 1960's and 70's, airing beautiful music.
The station was instrumental in assisting motorists over the air during Hurricane Gustav
that occurred on August 31, 2008.
The station is an affiliate of the New Orleans Saints
radio network.
Simulcast
Simulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...
of news/talk WWL (AM) in the New Orleans, Louisiana
New Orleans, Louisiana
New Orleans is a major United States port and the largest city and metropolitan area in the state of Louisiana. The New Orleans metropolitan area has a population of 1,235,650 as of 2009, the 46th largest in the USA. The New Orleans – Metairie – Bogalusa combined statistical area has a population...
radio market, licensed to the New Orleans suburb of Kenner
Kenner, Louisiana
Kenner is a city in Jefferson Parish, Louisiana, United States, and a suburb of New Orleans. The population was 66,702 at the 2010 census....
. The Entercom station broadcasts at 105.3 MHz with an ERP of 96 kW.
History
Before October 2005, the station was rock WKBU, with previous formats including Rhythmic Top 40 (as WAIL), Adult Contemporary (as WLTS) and Adult Top 40 (as WKZN, "105.3 The Zone").On August 29, 2005, the station's transmitter was severely damaged during Hurricane Katrina. It would later return to the air with low power as a simulcast of WWL (AM).
In early October 2005, WTKL and (Bayou 105.3)
WKBU
WKBU, aka Bayou 95.7, is a classic rock radio station serving the New Orleans area in the US. The Entercom station is licensed to New Orleans, Louisiana and broadcast at 95.7 MHz with an ERP of 100 kW....
switched frequencies. On March 23, 2006, the station returned to the air with a Classic Hits format with the "Kool" name, formerly of Kool 95.7.
In April 2006, Entercom New Orleans moved the "Kool 105.3" format to an Internet webcast
Webcast
A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand...
, and returned the station to a simulcast of WWL. Station officials cited the FM signal's ability to penetrate buildings, increasing in-office listening, and cited the positive response to the station's earlier simulcast of WWL. http://billboardradiomonitor.com/radiomonitor/news/format/rock/article_display.jsp?vnu_content_id=1002344377 However, it is believed that Entercom was not interested in catering to the 55+ crowd who would be most likely to listen to the format.
Ironically, sister station WLMG
WLMG
WLMG is an Adult Contemporary music formatted radio station based in New Orleans, Louisiana. The Entercom station broadcasts at 101.9 MHz with an ERP of 100 kW...
was the original home of the WWL-FM calls during the 1960's and 70's, airing beautiful music.
The station was instrumental in assisting motorists over the air during Hurricane Gustav
Hurricane Gustav
The name Gustav has been used for five tropical cyclones in the Atlantic Ocean:* 1984's Tropical Storm Gustav - Spent most of its existence as a tropical depression hovering over Bermuda, no major damage was reported....
that occurred on August 31, 2008.
The station is an affiliate of the New Orleans Saints
New Orleans Saints
The New Orleans Saints are a professional American football team based in New Orleans, Louisiana. They are members of the South Division of the National Football Conference of the National Football League ....
radio network.