WWLB is an Adult Hits

Adult hits

Adult hits is a radio format, popular in the early 2000s, that does not adhere to a specific music genre, but instead draws from a wider playlist...

 formatted broadcast

Broadcasting

Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...

 radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to Midlothian, Virginia

Midlothian, Virginia

Midlothian is an unincorporated community in Chesterfield County, Virginia, United States. Founded over 300 years ago as a coal mining village, it is now a suburban community located in the Southside of Richmond well beyond the city limits of Richmond in the Richmond–Petersburg region.It was named...

, serving Metro Richmond. WWLB is owned and operated by Main Line Broadcasting.

History

The station had been automated with no live personalities until January 2007, when well known former WRXL Morning Host Jeff Beck (known for his longtime partnership with Jeff McKee as "Jeff & Jeff") became the station's first live on-air personality, in Morning Drive. Beck left the station in December 2009, and was replaced by Sharon Matthews. According to VARTV.com, as of November 4th, 2010, Matthews was no longer on the air. At this time, the station runs jockless.

The station started in Orange, Virginia

Orange, Virginia

Orange is a town in Orange County, Virginia, United States. The population was 4,721 at the 2010 census. It is the county seat of Orange County...

 in 1971 on 96.7 FM as WJMA-FM. The station moved to 98.9 FM in 2001, and was moved to Richmond in 2004 by MainQuad Broadcasting. MainQuad sold the station to current owner Main Line Broadcasting in 2005.