WWLG
Encyclopedia
WWLG FM
96.7 ("WiLD 105.7 & 96.7") is an Atlanta radio station broadcasting a rhythmic contemporary
radio format
which features R&B, pop music
and dance
hit
s. It is owned by Clear Channel Communications
and is licensed to serve
Peachtree City, Georgia
. The station currently simulcast
s with WWVA-FM
105.7.
The station was WBZY-FM, "96.7 the Buzz" from April 2002 to 2005. In May 2005, the Buzz was moved to 105.3 (and now to WKLS
FM 96.1 as "Project 9-6-1"). It was then WVWA-FM ("Viva 96.7"), a simulcast in south metro Atlanta
of north metro's WWVA-FM
"Viva 105.7" (formerly "Viva 105.3"). (Although this was the first time this broadcast callsign had actually been legally assigned http://www.fybush.com/NERW/2004/040920/nerw.html, it had been previously used in a famous parody
of radio, see links).
On December 20, 2006, WVWA became adult contemporary as 96.7 Lite FM. The format and moniker and WLTM call letters were previously held locally on 94.9, which flipped to country music
as "94.9 the Bull", with new callsign WUBL.
When WLTM aired as "94.9 Lite FM", it was the Atlanta affiliate
for the nationally syndicated Delilah
nighttime show; this is no longer the case as her show has been picked up by rival station WSB-FM
("B98.5").
In March 2007 WLTM became the new home of Paul Harvey
in Atlanta after a two-year stint on WYAY-FM "Eagle 106.7". Prior to that, Paul Harvey was heard on sister station
WGST
AM 640.
In November 2007, the station again began playing Christmas music
, though with a decidedly more modern and diverse musical style than in its previous years on 94.9, and than competitor WSB-FM. When the format was suddenly moved and changed in December 2006, it ceased playing Christmas music, even though it was before Christmas Day.
On December 26, 2007, WLTM became WWLG and took the moniker "96.7 the Legend", playing country legends.96.7
On September 6, 2010, WWLG started simulcasting rhythmic CHR sister station
WWVA-FM
105.7, in effort to increase its overall market
coverage, mostly in the southern parts of the Atlanta metropolitan area. The last songs on "The Legend" was "If We Make It Through December
" by Merle Haggard
and Linda Ronstadt
's "When Will I Be Loved
", which was then was cut in the middle with the song "Let's Get It Started
" by The Black Eyed Peas
, launching the simulcast. This marked the station's return to a rhythmic format since WLDA's exit in October 2001. On November 14, 2010, the station changed its name to WiLD 105.7 & 96.7, retaining the "Atlanta's Party Station" slogan.
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...
96.7 ("WiLD 105.7 & 96.7") is an Atlanta radio station broadcasting a rhythmic contemporary
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...
radio format
Radio format
A radio format or programming format not to be confused with broadcast programming describes the overall content broadcast on a radio station. Radio formats are frequently employed as a marketing tool, and constantly evolve...
which features R&B, pop music
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...
and dance
Dance music
Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement...
hit
Hit Music
Hit Music was a weekly British chart newsletter; sister publication to Music Week. Hit Music existed for almost nine years, supplying the officil UK music charts . The founding editors were Graham Walker and Tony Brown. The first issue was published 5.09.1992 , the last issue 5.05.2001 Hit Music...
s. It is owned by Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
and is licensed to serve
City of license
A city of license or community of license, in American and Canadian broadcasting, is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator....
Peachtree City, Georgia
Peachtree City, Georgia
Peachtree City is a city in Fayette County, Georgia, United States.Census estimates in 2005 indicated a population of 34,524. In 2007, the city announced a plan to formally annex an unincorporated area between Georgia State Route 74 and the border with Coweta County that is commonly referred to as...
. The station currently simulcast
Simulcast
Simulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...
s with WWVA-FM
WWVA-FM
WWVA-FM is an Atlanta radio station broadcasting a Rhythmic contemporary radio format which features R&B, Pop and Dance hits. It is owned by Clear Channel Communications and is licensed to serve Canton, Georgia...
105.7.
History
It began in April 1985 as WBUS, then became WWER in March 1987. Just a few months later, it became WMKJ in November 1987, staying there for well over a decade. In October 2000, it became Rhythmic Top 40 WLDA (WiLD Atlanta), branded as "Wild 96.7". This lasted for only a year, becoming WXVV in October 2001.The station was WBZY-FM, "96.7 the Buzz" from April 2002 to 2005. In May 2005, the Buzz was moved to 105.3 (and now to WKLS
WKLS (FM)
WKLS FM 96.1 is a radio station in Atlanta, Georgia broadcasting an Active Rock format.-History:The 96.1 frequency was originally WGAA-FM in Cedartown, Georgia, the FM counterpart to WGAA AM 1340. WKLS' callsign stands for the initials of the founding owners: Don Kennedy, James Lathom, and Arthur...
FM 96.1 as "Project 9-6-1"). It was then WVWA-FM ("Viva 96.7"), a simulcast in south metro Atlanta
Metro Atlanta
The Atlanta metropolitan area or metro Atlanta, officially designated by the US Census Bureau as the Atlanta-Sandy Springs-Marietta Metropolitan Statistical Area, is the most populous metro area in the U.S. state of Georgia and the ninth-largest metropolitan statistical area in the United States...
of north metro's WWVA-FM
WWVA-FM
WWVA-FM is an Atlanta radio station broadcasting a Rhythmic contemporary radio format which features R&B, Pop and Dance hits. It is owned by Clear Channel Communications and is licensed to serve Canton, Georgia...
"Viva 105.7" (formerly "Viva 105.3"). (Although this was the first time this broadcast callsign had actually been legally assigned http://www.fybush.com/NERW/2004/040920/nerw.html, it had been previously used in a famous parody
Parody
A parody , in current usage, is an imitative work created to mock, comment on, or trivialise an original work, its subject, author, style, or some other target, by means of humorous, satiric or ironic imitation...
of radio, see links).
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
as "94.9 the Bull", with new callsign WUBL.
When WLTM aired as "94.9 Lite FM", it was the Atlanta affiliate
Affiliate
An affiliate is a commercial entity with a relationship with a peer or a larger entity.- Corporate structure :A corporation may be referred to as an affiliate of another when it is related to it but not strictly controlled by it, as with a subsidiary relationship, or when it is desired to avoid...
for the nationally syndicated Delilah
Delilah Rene
Delilah Rene Luke , almost always known mononymously as Delilah, is an American radio personality, author, and songwriter, best known as the host of a nationally syndicated nightly U.S...
nighttime show; this is no longer the case as her show has been picked up by rival station WSB-FM
WSB-FM
WSB-FM is an Atlanta radio station. Along with several other Atlanta radio stations, WSB-FM is owned by Cox Enterprises' Cox Media Group subsidiary, and is the group's flagship FM station...
("B98.5").
In March 2007 WLTM became the new home of Paul Harvey
Paul Harvey
Paul Harvey Aurandt , better known as Paul Harvey, was an American radio broadcaster for the ABC Radio Networks. He broadcast News and Comment on weekday mornings and mid-days, and at noon on Saturdays, as well as his famous The Rest of the Story segments. His listening audience was estimated, at...
in Atlanta after a two-year stint on WYAY-FM "Eagle 106.7". Prior to that, Paul Harvey was heard on sister station
Sister station
In broadcasting, sister stations or sister channels are radio and/or television stations operated by the same ownership....
WGST
WGST (AM)
WGST AM 640 is a radio station licensed in the city of Atlanta, Georgia operating at a frequency of 640 kHz with 50,000 watts of power during the daytime, and 1,000 watts of power during nighttime hours...
AM 640.
In November 2007, the station again began playing Christmas music
Christmas music
Christmas music comprises a variety of genres of music normally performed or heard around the Christmas season, which tends to begin in the months leading up the actual holiday and end in the weeks shortly thereafter.-Early:...
, though with a decidedly more modern and diverse musical style than in its previous years on 94.9, and than competitor WSB-FM. When the format was suddenly moved and changed in December 2006, it ceased playing Christmas music, even though it was before Christmas Day.
On September 6, 2010, WWLG started simulcasting rhythmic CHR sister station
Sister station
In broadcasting, sister stations or sister channels are radio and/or television stations operated by the same ownership....
WWVA-FM
WWVA-FM
WWVA-FM is an Atlanta radio station broadcasting a Rhythmic contemporary radio format which features R&B, Pop and Dance hits. It is owned by Clear Channel Communications and is licensed to serve Canton, Georgia...
105.7, in effort to increase its overall market
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...
coverage, mostly in the southern parts of the Atlanta metropolitan area. The last songs on "The Legend" was "If We Make It Through December
If We Make It Through December
"If We Make It Through December" is the title of a song written and recorded by American country music singer Merle Haggard. It was released in October 1973 as the lead single from album, of the same name. The song was included on Haggard's Christmas album released that year...
" by Merle Haggard
Merle Haggard
Merle Ronald Haggard is an American country music singer, guitarist, fiddler, instrumentalist, and songwriter. Along with Buck Owens, Haggard and his band The Strangers helped create the Bakersfield sound, which is characterized by the unique twang of Fender Telecaster guitars, vocal harmonies,...
and Linda Ronstadt
Linda Ronstadt
Linda Ronstadt is an American popular music recording artist. She has earned eleven Grammy Awards, two Academy of Country Music awards, an Emmy Award, an ALMA Award, numerous United States and internationally certified gold, platinum and multiplatinum albums, in addition to Tony Award and Golden...
's "When Will I Be Loved
When Will I Be Loved (song)
"When Will I Be Loved" is a popular song, written by Phil Everly of the Everly Brothers and a #8 hit single for that duo in the summer of 1960. The track had been recorded in 1959 while the Everly Brothers were contracted to Cadence Records; by 1960 they had moved to Warner Brothers and recording...
", which was then was cut in the middle with the song "Let's Get It Started
Let's Get It Started
"Let's Get It Started", , appears on The Black Eyed Peas' 2003 album Elephunk. It is the fourth single from the album...
" by The Black Eyed Peas
The Black Eyed Peas
The Black Eyed Peas are an American pop group , formed in Los Angeles, California, in 1995. The group includes rappers will.i.am, apl.de.ap, and Taboo, and singer Fergie. Since the release of their third album Elephunk in 2003, the group has sold an estimated 56 million records worldwide...
, launching the simulcast. This marked the station's return to a rhythmic format since WLDA's exit in October 2001. On November 14, 2010, the station changed its name to WiLD 105.7 & 96.7, retaining the "Atlanta's Party Station" slogan.