WWMS is a country music

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

 formatted radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 based in Oxford, Mississippi

Oxford, Mississippi

Oxford is a city in, and the county seat of, Lafayette County, Mississippi, United States. Founded in 1835, it was named after the British university city of Oxford in hopes of having the state university located there, which it did successfully attract....

, which serves Tupelo

Tupelo, Mississippi

Tupelo is the largest city in and the county seat of Lee County, Mississippi, United States. It is the seventh largest city in the state of Mississippi, smaller than Meridian, and larger than Greenville. As of the 2000 United States Census, the city's population was 34,211...

 and North Mississippi with an ERP

Effective radiated power

In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...

of 100,000 watts at 97.5 MHz. WWMS is owned by Mississippi Radio Group. WWMS-FM studios and offices are located at 2214 South Gloster Street in Tupelo, MS.

Programming

WWMS-FM was North Mississippi's first and only full power FM Country station having increased its power to the maximum allowed in July 1985. WWMS or MISS 98 as it is called, plays todays Country music targeting the Adult 25 to 54 audience. WWMS's signal can be heard from Memphis, TN to Columbus, MS and from the Mississippi Delta to western Alabama. The parent company of WWMS-FM also operates stations WSYE-FM and WZLQ-FM also 100,000 watt FM stations based in Tupelo, MS. The Mississippi Radio Group is a privately held company.