WWXM
Encyclopedia
WWXM is a Top-40
radio station licensed to Garden City, South Carolina
and serves the Grand Strand
area. The Qantum Communications outlet is licensed by the Federal Communications Commission
(FCC) to broadcast at 97.7 MHz with an effective radiated power
(ERP) of 100 kW. The station goes by the name Mix 97.7 and its slogan is "The #1 Hit Music Station."
for many years prior to a power increase from 3,000 to 50,000 watts. For a brief time in the mid-1980s, the station was adult contemporary with the name WMXX "Magic 97.7", and the logo used on billboards resembled that of WMAG
in High Point, North Carolina
. Later, the station was back to the WGMB letters and known as "98 Rock", with an album oriented rock format.
After the station improved its signal, it was known as WBPR "Power 98" and had a rhythmic CHR format. Later the format moved in a more mainstream CHR
direction. The change to the current name and call letters was made in the early 90s, and a hot adult contemporary format was used for several years. The signal was eventually improved to 100,000 watts and the city of license was moved to Garden City Beach
.
Root Communications of Daytona Beach bought WWXM in a deal announced in June 1997 and moved it from Waccamaw Pottery to studios shared by WWSK and WGTR
near the back gate of the former Myrtle Beach Air Force Base
. As of 2000, Booger and Leanne Sullivan co-hosted the morning show. Qantum Communications Inc. purchased Myrtle Beach's Root Communications Group LP stations in 2003.
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
radio station licensed to Garden City, South Carolina
Garden City, South Carolina
Garden City, sometimes known as Garden City Beach, is a census-designated place in Horry County, South Carolina, United States. While Garden City is sometimes considered to be a city it is not incorporated and does not yet have a city council or mayor. The population was 9,357 at the 2000 census...
and serves the Grand Strand
Grand Strand
The Grand Strand refers to a large stretch of beaches on the East Coast of the United States extending from Little River to Georgetown in the U.S. State of South Carolina. It consists of 60+ miles along an essentially uninterrupted arc of beach land, beginning around the Little River and...
area. The Qantum Communications outlet is licensed by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC) to broadcast at 97.7 MHz with an effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...
(ERP) of 100 kW. The station goes by the name Mix 97.7 and its slogan is "The #1 Hit Music Station."
Kidd Kraddick
Kidd Kraddick In The Morning is a syndicated morning show based in Dallas. Hosted by Kidd Kraddick, co-hosted by Myrtle Beach native Kellie Rasberry and Big Al Mack. A family-friendly, character-based reality show that covers topical information and creates a bond with its listeners.Danny
Danny (aka Daniel Baker) also co-hosts the morning show on sister country station WGTR, then transitions to handle middays on Mix 97.7. He relocated to Myrtle Beach in late 2009 from Auburn, Alabama.Ron
Ron (aka Ron Roberts) serves as the program director and afternoon host at Mix. His station credits include WEZB/New Orleans, as well as programming at KQID/Alexandria, La., and hosting AM drive at WABB/Mobile and WZNY/Augusta, Ga.Night show
In May 2008, the station put on a contest to hire the new night show host. Dubbed as "Hire Me Mix" the contest put five local radio rookies through various tests and live auditions, while letting listeners decide who'd remain each week. Leah Maravich, simply going by "Leah" on the air, won the contest, held the position through the remainder of the year. Sterling Hill, the contest's runner-up, was offered the shift upon her departure, and held down the position into early 2010. Seth (Seth Gainforth) - a recent high school graduate and station intern, is handling the shift now, while attending Coastal Carolina University as well.History
WGMB was located in Georgetown, South CarolinaGeorgetown, South Carolina
Georgetown is the third oldest city in the U.S. state of South Carolina and the county seat of Georgetown County, in the Low Country. Located on Winyah Bay at the confluence of the Great Pee Dee River, Waccamaw River, and Sampit River, Georgetown is the second largest seaport in South Carolina,...
for many years prior to a power increase from 3,000 to 50,000 watts. For a brief time in the mid-1980s, the station was adult contemporary with the name WMXX "Magic 97.7", and the logo used on billboards resembled that of WMAG
WMAG
WMAG is an adult contemporary music formatted radio station licensed to High Point, North Carolina and serves the Piedmont Triad region, including Greensboro and Winston-Salem...
in High Point, North Carolina
High Point, North Carolina
High Point is a city located in the Piedmont Triad region of North Carolina. As of 2010 the city had a total population of 104,371, according to the US Census Bureau. High Point is currently the eighth-largest municipality in North Carolina....
. Later, the station was back to the WGMB letters and known as "98 Rock", with an album oriented rock format.
After the station improved its signal, it was known as WBPR "Power 98" and had a rhythmic CHR format. Later the format moved in a more mainstream CHR
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
direction. The change to the current name and call letters was made in the early 90s, and a hot adult contemporary format was used for several years. The signal was eventually improved to 100,000 watts and the city of license was moved to Garden City Beach
Garden City, South Carolina
Garden City, sometimes known as Garden City Beach, is a census-designated place in Horry County, South Carolina, United States. While Garden City is sometimes considered to be a city it is not incorporated and does not yet have a city council or mayor. The population was 9,357 at the 2000 census...
.
Root Communications of Daytona Beach bought WWXM in a deal announced in June 1997 and moved it from Waccamaw Pottery to studios shared by WWSK and WGTR
WGTR
WGTR is a country music radio station owned by the Qantum Communications Company licensed to Bucksport, South Carolina and serves the Myrtle Beach area. The Qantum of Myrtle Beach outlet is licensed by the Federal Communications Commission to broadcast at 107.9 MHz with an effective radiated...
near the back gate of the former Myrtle Beach Air Force Base
Myrtle Beach Air Force Base
Myrtle Beach Air Force Base is a closed United States Air Force facility, located in Myrtle Beach, South Carolina. It was established in 1940 as a World War II training base and was also used for coastal patrols during the war...
. As of 2000, Booger and Leanne Sullivan co-hosted the morning show. Qantum Communications Inc. purchased Myrtle Beach's Root Communications Group LP stations in 2003.