WXLK-FM
Encyclopedia
WXLK is a Contemporary Hit Radio
formatted broadcast
radio station
licensed to Roanoke, Virginia
, serving the New River Valley
and Southwest Virginia
. WXLK is owned and operated by Mel Wheeler, Inc.
area, from co-channel WKRR-FM
which broadcasts out of Asheboro, North Carolina
. The two stations are only 130 miles apart, and WKRR broadcasts with an Effective Radiated Power
of 100,000 watts.
. In 1998 WJJS began a serious challenge to take on K92 in a battle that would last for nearly seven years, WJJS shifted from their Rhythmic Top 40 format to Top 40 Mainstream. In 2005 WJJS began a gradual return to their Rhythmic Top 40 format.
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
formatted broadcast
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...
radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed to Roanoke, Virginia
Roanoke, Virginia
Roanoke is an independent city in the Mid-Atlantic U.S. state of Virginia and is the tenth-largest city in the Commonwealth. It is located in the Roanoke Valley of the Roanoke Region of Virginia. The population within the city limits was 97,032 as of 2010...
, serving the New River Valley
New River Valley
The New River Valley is a region in the eastern United States along the New River in the Commonwealth of Virginia . The valley comprises the counties of Montgomery , Pulaski, Floyd, Giles and the independent City of Radford...
and Southwest Virginia
Southwest Virginia
Southwest Virginia, often abbreviated as SWVA, is a mountainous region of Virginia in the westernmost part of the commonwealth. Southwest Virginia has been defined alternatively as all Virginia counties on the Appalachian Plateau, all Virginia counties west of the Eastern Continental Divide, or...
. WXLK is owned and operated by Mel Wheeler, Inc.
Coverage
WXLK deals with a tremendous amount of interference, especially in the Martinsville, VirginiaMartinsville, Virginia
Martinsville is an independent city which is surrounded by Henry County, Virginia, United States. The population was 13,821 in 2010. The Bureau of Economic Analysis combines the city of Martinsville with Henry County for statistical purposes...
area, from co-channel WKRR-FM
WKRR
WKRR is a radio station broadcasting a classic rock format. Licensed to Asheboro, North Carolina, USA. The station is currently owned by Dick Broadcasting Company, Inc...
which broadcasts out of Asheboro, North Carolina
Asheboro, North Carolina
Asheboro is a city in Randolph County, North Carolina, United States. The population was 21,672 at the 2000 census. It is the county seat of Randolph County, and is the home of the state-owned North Carolina Zoo.-Geography:...
. The two stations are only 130 miles apart, and WKRR broadcasts with an Effective Radiated Power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...
of 100,000 watts.
Competition
K92's main competitor in the market is WJJSWJJS
WJJS and WJJX are Rhythmic contemporary formatted broadcast radio stations.WJJS is licensed to Roanoke, Virginia, serving the Metro Roanoke area...
. In 1998 WJJS began a serious challenge to take on K92 in a battle that would last for nearly seven years, WJJS shifted from their Rhythmic Top 40 format to Top 40 Mainstream. In 2005 WJJS began a gradual return to their Rhythmic Top 40 format.