WXRY-LP
Encyclopedia
WXRY-LP is a LPFM radio station, broadcasting at 99.3 FM. The station is owned by Gamecock Alumni Broadcasters, a nonprofit organization. The format is officially Adult Album Alternative
Adult album alternative
Adult album alternative is a radio format. A spinoff from the album-oriented rock format, its roots trace to the 1960s and 1970s from the earlier freeform and progressive formats....

, although it leans more toward Alternative rock
Alternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...

.

Station history

The station started test authority on its new LPFM signal in 2005 with a loop of Dance-oriented songs and the brief on-air moniker "Yes 99" (a tribute to Columbia's former Dance-oriented CHR "Yes 97" (WYYS), now known as WLTY
WLTY
WLTY is a variety hits radio station licensed to Cayce, South Carolina and serves the Columbia, South Carolina market. The Clear Channel Communications outlet is licensed by the Federal Communications Commission to broadcast at 96.7 MHz with an effective radiated power of 9 kW...

). When testing was complete in March 2005, the station stunted for a few hours with a brief snippet of "Revolution 9" from The Beatles
The Beatles
The Beatles were an English rock band, active throughout the 1960s and one of the most commercially successful and critically acclaimed acts in the history of popular music. Formed in Liverpool, by 1962 the group consisted of John Lennon , Paul McCartney , George Harrison and Ringo Starr...

's "White Album". The Adult Album Alternative format was unveiled at the end of the stunt.

The WXRY call letters were used once before in the Columbia radio market. The 93.5 frequency (now known as WARQ
WARQ
WARQ is a Modern Rock radio station licensed to Columbia, South Carolina and serves the Columbia market. The Inner City Broadcasting outlet is licensed by the Federal Communications Commission to broadcast at 93.5 MHz with an effective radiated power of 2.8 kW...

) had originally signed on as WXRY in 1971.

In addition, in 2005 the station started an Unsigned radio show on Sunday nights, hosted by Randy Borawski and Brent Lundy, which features interviews and live music by unsigned musicians and bands through the southeast.

External links

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