WYOO
Encyclopedia
WYOO is a commercial radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 located in Springfield, Florida
Springfield, Florida
Springfield is a city in Bay County, Florida, United States, east of Panama City. The population was 8,903 at the 2010 census. . It is part of the Panama City–Lynn Haven–Panama City Beach Metropolitan Statistical Area. Springfield was incorporated on February 12, 1935...

, broadcasting to the Panama City, Florida
Panama City, Florida
-Personal income:The median income for a household in the city was $31,572, and the median income for a family was $40,890. Males had a median income of $30,401 versus $21,431 for females. The per capita income for the city was $17,830...

, area. WYOO airs talk radio
Talk radio
Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...

 programming.

History

Styles Media (now Magic Broadcasting
Magic Broadcasting
Magic Broadcasting, LLC is a company which owns and operates five radio stations in Alabama.-History:Magic Broadcasting, LLC, formerly Styles Media Group, LLC, was founded in 1989. The name was changed to Magic Broadcasting in June 2006. The company is based in Panama City, Florida...

) purchased WYOO in 1996. At that time the station was operating in a small room on the second floor of the Nationwide Fitness Building. The station was moved into its current building on 23rd street which also housed two of other radio stations.

Talk Radio was operating at low power and the signal was carried by a telephone line in mono. The sales people had to work out of their cars. There was no office.

Styles Media applied to the Federal Communications COmmission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 (FCC) and received approval to upgrade the signal. WYOO bought a new transmitter, built a new tower and studio and added new programming.

In August 1998, a live morning show was put on the air, and the station carried the live simulcast of Channel 7 at that time from 5 to 5:30 pm.

Talk Radio 101 was nominated for Talk Station of the Year that year and also had record ratings and revenue.

In February 2000, the radio station was sold to NextMedia, a company from Colorado. The format was changed from a conservative one to a "liberal/hot" talk format. Shows like Liz Wilde, Tom Leykis, and Bob and Sherri were brought in, and the conservative shows that Styles Media had were cancelled. The ratings plummeted.

NextMedia eventually sought to revamp the schedule again. It hired a new program director and morning show host, Doc Washburn. He quickly added several popular talk shows to the lineup, dropping G. Gordon Liddy in favor of Mike Gallagher and adding Clark Howard and Sean Hannity (who replaced Dr. Laura) to the lineup. Michael Savage had already been put on WYOO when Washburn took over. Washburn was eventually able to talk station management into adding Neal Boortz to the lineup.

In June 2002, NextMedia, decided to sell WYOO and its sister stations and offered them to Styles Media. In April 2003, Styles Media management dumped the first two hours of the Clark Howard show for Bill O'Reilly. In December 2003, Washburn talked management into replacing Mike Gallagher with Glenn Beck. In September 2004 (with WYOO enjoying its best ratings in several years), morning show host Doc Washburn disappeared from the airwaves after spending 3½ years developing an audience. Eventually, long-time DJ Rob Stark took over the morning show on WYOO. No public mention was ever made explaining the change. Stark lasted 7½ months and was replaced by "The Attack Machine" from Gainesville, FL. Stark eventually wound up hosting the morning show of country station WAKT (Kat Kountry) across town. In December 2006, the Attack Machine moved their show to Birmingham at WYDE.

The call sign has previously been used for an AM/FM simulcast called "U100" that existed from 1974 to 1976 in Minneapolis-St. Paul.

On-air hosts

Current notable on-air hosts include Burnie Thompson, Glenn Beck
Glenn Beck
Glenn Edward Lee Beck is an American conservative radio host, vlogger, author, entrepreneur, political commentator and former television host. He hosts the Glenn Beck Program, a nationally syndicated talk-radio show that airs throughout the United States on Premiere Radio Networks...

, Bill O'Reilly
Bill O'Reilly (commentator)
William James "Bill" O'Reilly, Jr. is an American television host, author, syndicated columnist and political commentator. He is the host of the political commentary program The O'Reilly Factor on the Fox News Channel, which is the most watched cable news television program on American television...

, Clark Howard
Clark Howard
Clark Howard , is a popular U.S. talk radio host of the nationally syndicated consumer advocate program The Clark Howard Show. The show covers consumer and financial news, with advice on how to spend less, save more and avoid rip-offs...

, Sean Hannity
Sean Hannity
Sean Hannity is an American radio and television host, author, and conservative political commentator. He is the host of The Sean Hannity Show, a nationally syndicated talk radio show that airs throughout the United States on Premiere Radio Networks. Hannity also hosts a cable news show, Hannity,...

, Michael Savage
Michael Savage (commentator)
Michael Savage is a conservative American radio host, author, and political commentator. He is the host of The Savage Nation, a nationally syndicated talk show that airs throughout the United States on Talk Radio Network...

, Neal Boortz
Neal Boortz
Neal A. Boortz, Jr. is an American Libertarian radio host, author, and political commentator. His nationally syndicated talk show, The Neal Boortz Show, airs throughout the United States on Dial Global . It is ranked seventh in overall listeners, with 4.25+ million per week...

, and George Noory
George Noory
George Ralph Noory is a Lebanese-American radio talk show host.As of 2010, he is the weekday host of the late-night radio talk show Coast to Coast AM. He is heard across the United States and Canada on many AM and FM stations as well as on XM Satellite Radio. His show is one of the most listened...

.

Notable former programming includes The Attack Machine, Imus in the Morning
Imus in the Morning
Imus in the Morning is an American radio show hosted by Don Imus on Cumulus Media Networks , and simulcast for television on Fox Business Network....

, Rush Limbaugh
Rush Limbaugh
Rush Hudson Limbaugh III is an American radio talk show host, conservative political commentator, and an opinion leader in American conservatism. He hosts The Rush Limbaugh Show which is aired throughout the U.S. on Premiere Radio Networks and is the highest-rated talk-radio program in the United...

, Dr. Dean Edell, Rob Stark, Doc Washburn, Mike Gallagher
Mike Gallagher
Mike Gallagheris an American radio host and conservative political commentator. He is the host of The Mike Gallagher Show, a nationally-syndicated radio program that airs throughout the United States on Salem Radio Network and is also a FOX News Channel Contributor and guest host...

, Michael Medved
Michael Medved
Michael Medved is an American radio host, author, political commentator and film critic. His Seattle, Washington-based nationally syndicated talk show, The Michael Medved Show, airs throughout the U.S...

, Dr. Laura, and G. Gordon Liddy
G. Gordon Liddy
George Gordon Liddy was the chief operative for the White House Plumbers unit that existed from July–September 1971, during Richard Nixon's presidency. Separately, along with E. Howard Hunt, Liddy organized and directed the Watergate burglaries of the Democratic National Committee headquarters in...

.
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