Wadja
Encyclopedia
Wadja solves the problem of conversation relevance (social noise) by giving users a way to label social activity
Social activity
Social activity relates to a number of concepts in the social sciences and philosophy. These include:* Agency , the individual component of the structure and agency debate....

, and curate
Curate
A curate is a person who is invested with the care or cure of souls of a parish. In this sense "curate" correctly means a parish priest but in English-speaking countries a curate is an assistant to the parish priest...

 that activity into meaningful conversations
Conversations
Conversations is the second album from alternative rock band Roses Are Red.-Track listing:# "White and Gold" # "I Felt I Knew Her" # "Time Signals Progress" # "Oceans" # "I Apologize" # "12:34"...

. Wadja is based in Cyprus
Cyprus
Cyprus , officially the Republic of Cyprus , is a Eurasian island country, member of the European Union, in the Eastern Mediterranean, east of Greece, south of Turkey, west of Syria and north of Egypt. It is the third largest island in the Mediterranean Sea.The earliest known human activity on the...

 and had its BETA launch in August 2006.
As of December 2009, Wadja had over 5,000,000 registered users.

Features

Wadja users can create interest labels, capturing a great idea, an insightful topic and even a special offer or hot deal. Interest labels are simple, quick and saves time by organizing content from a variety of social sources into manageable buckets of information.
Wadja.com supports multiple languages and users can translate the messages in other languages via integration with the Google Translate
Google Translate
Google Translate is a free statistical machine translation service provided by Google Inc. to translate a section of text, document or webpage, into another language.The service was introduced in April 28, 2006 for the Arabic language...

 API.
Almost all features of the Wadja website are also available on the mobile platform and are optimized for both the iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...


and the BlackBerry
BlackBerry
BlackBerry is a line of mobile email and smartphone devices developed and designed by Canadian company Research In Motion since 1999.BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more...

. iPhone and Windows Mobile
Windows Mobile
Windows Mobile is a mobile operating system developed by Microsoft that was used in smartphones and Pocket PCs, but by 2011 was rarely supplied on new phones. The last version is "Windows Mobile 6.5.5"; it is superseded by Windows Phone, which does not run Windows Mobile software.Windows Mobile is...

 applications are available on m.wadja.com.

Wadja can organize real time conversations and social content under customized “label” tags. Wadja’s label feature lets individuals follow very specific topics and group discussions and can be applied to a variety of social content including real-time tweets and uploaded media (YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 and Flickr
Flickr
Flickr is an image hosting and video hosting website, web services suite, and online community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to...

). Labels can also be applied to communication activity including tweets and status updates. More than one label can be added to a conversation. Once a label is created, all the content and feeds within that label are easily searched or accessed by clicking the label name. Real-time, label driven conversations are completely searchable, and distributable across a variety of devices and platforms including email and web apps.

Services

Wadja services include:
  • an API that allows developers to access Wadja's product and offer them to their audience

Security

Wadja.com enables its members to restrict who has access to their profile and data and choose what information they want to appear on their profile. Members' contact lists restrict who can contact them. Wadja's login supports OpenID
OpenID
OpenID is an open standard that describes how users can be authenticated in a decentralized manner, eliminating the need for services to provide their own ad hoc systems and allowing users to consolidate their digital identities...

.

Users' logins and API calls have their source IPs logged and Wadja explicitly warns users that their actions are not anonymous.

Awards

The website was a recipient of several awards, including the Mashable Top Mobile Social Network
Mobile social network
Mobile social networking is social networking where one or more individuals of similar interests or commonalities, conversing and connecting with one another using the mobile phone. Much like web based social networking, mobile social networking occurs in virtual communities. A current trend for...

: People’s Choice Award in 2006
, the Blogger’s Choice award at Mashable's Open Web Awards in the category of Niche Social Networks in 2008
and the 3rd Prize in the 8th Annual VC Forum, Athens
Athens
Athens , is the capital and largest city of Greece. Athens dominates the Attica region and is one of the world's oldest cities, as its recorded history spans around 3,400 years. Classical Athens was a powerful city-state...

, Greece
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....

.

Criticism

Wadja's API for sending text messages has been criticized for using HTTP GET instead of POST.

See also

  • Mobile web
    Mobile Web
    The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device, such as a smartphone or tablet computer, connected to a wireless network....

  • Mobile advertising
    Mobile advertising
    Mobile advertising is a form of advertising via mobile phones or other mobile devices. It is a subset of mobile marketing.- Overview :...

  • Mobile marketing
    Mobile Marketing
    Mobile marketing can refer to one of two categories of interest. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone using SMS Marketing....

  • List of social networking websites

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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