Water Wally
Encyclopedia
Water Wally is the name of the official Singapore
Public Utilities Board
(PUB) mascot. Water Wally is blue in colour and shaped like a water droplet. Water Wally conveys messages about water conservation and usage to the public.
in 2005.
In a two-week “teaser” campaign leading up to the official unveiling, thirty three-metre-high Water Wally inflatable balloons were displayed suspended above various reservoirs and canals around Singapore
. A “Where’s Wally”-inspired contest to spot the mascot was publicized in national newspapers, receiving over two thousand SMS
and email entries. Five of the inflatables were reported as having gone missing during the campaign.
Public Utilities Board
aims for Water Wally to put a “face” to water management issues which the public, and children in particular, can relate to. Water Wally is prominent in a wide range of
PUB
publicity materials and souvenirs, including toys, T-shirts, calendars and posters At the 2007 Singapore
National Day Parade
(NDP) Water Wally was featured in 5 different commemorative NEWater
bottle designs and tattoos included in the free NDP
fun pack given to all attendants. The mascot also makes appearances at talks in schools and libraries.
okto channel from January 23 to February 14 2009. The episodes were also made available online at www.pub.gov.sg/waterwally.
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
Public Utilities Board
Public Utilities Board
The Public Utilities Board is a statutory board of the Ministry of the Environment and Water Resources under the Government of Singapore....
(PUB) mascot. Water Wally is blue in colour and shaped like a water droplet. Water Wally conveys messages about water conservation and usage to the public.
Mascot Unveiling
Water Wally was unveiled by Dr Yaacob Ibrahim, Minister for the Environment and Water Resources at an official launch held at MacRitchie ReservoirMacRitchie Reservoir
MacRitchie Reservoir is Singapore's oldest reservoir. The reservoir was completed in 1868 by impounding water from an earth embankment, and was then known as the Impounding Reservoir or Thomson Reservoir....
in 2005.
In a two-week “teaser” campaign leading up to the official unveiling, thirty three-metre-high Water Wally inflatable balloons were displayed suspended above various reservoirs and canals around Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
. A “Where’s Wally”-inspired contest to spot the mascot was publicized in national newspapers, receiving over two thousand SMS
SMS
SMS is a form of text messaging communication on phones and mobile phones. The terms SMS or sms may also refer to:- Computer hardware :...
and email entries. Five of the inflatables were reported as having gone missing during the campaign.
Water Wally as a Publicity Tool
Singapore'sSingapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
Public Utilities Board
Public Utilities Board
The Public Utilities Board is a statutory board of the Ministry of the Environment and Water Resources under the Government of Singapore....
aims for Water Wally to put a “face” to water management issues which the public, and children in particular, can relate to. Water Wally is prominent in a wide range of
PUB
Public Utilities Board
The Public Utilities Board is a statutory board of the Ministry of the Environment and Water Resources under the Government of Singapore....
publicity materials and souvenirs, including toys, T-shirts, calendars and posters At the 2007 Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
National Day Parade
National Day Parade
The Singapore National Day Parade is a national ceremony in Singapore that, as its name implies, includes a parade on Singapore's National Day on August 9, in commemoration of Singapore's independence that is usually held at the Padang , the National Stadium, various decentalized venues all over...
(NDP) Water Wally was featured in 5 different commemorative NEWater
NEWater
NEWater is the brand name given to reclaimed water produced by Singapore's Public Utilities Board. More specifically, it is treated wastewater that has been purified using dual-membrane and ultraviolet technologies, in addition to conventional water treatment processes...
bottle designs and tattoos included in the free NDP
National Day Parade
The Singapore National Day Parade is a national ceremony in Singapore that, as its name implies, includes a parade on Singapore's National Day on August 9, in commemoration of Singapore's independence that is usually held at the Padang , the National Stadium, various decentalized venues all over...
fun pack given to all attendants. The mascot also makes appearances at talks in schools and libraries.
Television Series
A nine-episode short animated series featuring Water Wally entitled "'The Adventures of Water Wally” was telecast on MediaCorp'sMediaCorp
Media Corporation of Singapore, better known as MediaCorp, is a group of commercial media companies in Singapore, with business interests in television and radio broadcasting, interactive media, and, to a lesser extent, print publishing and film-making....
okto channel from January 23 to February 14 2009. The episodes were also made available online at www.pub.gov.sg/waterwally.