We Buy Any Car
Encyclopedia
We Buy Any Car Limited is a used car purchaser headquartered in Rochdale
, United Kingdom
. It has branches in both England
and Scotland
.
The company was founded in 2006 by Noel and Darren McKee. In May 2010 the company expanded into the market of buying vans, through the brand webuyanyvan.com.
In late 2010, it released research highlighting the reduction in car maintenance skills amongst UK males .
At the beginning of 2011, We Buy Any Car completed research in to the most commonly used car names; concluding that the most common car name is ‘Betty’.
and Annapolis .
for its adverts that make use of repetitive beats. Whilst latter adverts have used alternative lyrics, the signature lyrics are:
In September 2010 the strapline ‘from fifty quid to a hundred grand’ was altered to ‘from fifty quid to over a hundred grand’ following the purchase of a Bentley Azure Continental for £107,000 by the company.
The adverts were voted 2nd most annoying advert of 2010 by Marketing Magazine and 7th most annoying advert of 2009.
In March 2010 The Sun newspaper voted the advert the ‘worst ad’.
The TV adverts have led to numerous parodies including We Hatch Any Egg and We Buy Any Cat .
found some of We Buy Any Car’s practices to be potentially misleading.
Rochdale
Rochdale is a large market town in Greater Manchester, England. It lies amongst the foothills of the Pennines on the River Roch, north-northwest of Oldham, and north-northeast of the city of Manchester. Rochdale is surrounded by several smaller settlements which together form the Metropolitan...
, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. It has branches in both England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
and Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...
.
The company was founded in 2006 by Noel and Darren McKee. In May 2010 the company expanded into the market of buying vans, through the brand webuyanyvan.com.
Research
We Buy Any Car undertakes regular industry related research.In late 2010, it released research highlighting the reduction in car maintenance skills amongst UK males .
At the beginning of 2011, We Buy Any Car completed research in to the most commonly used car names; concluding that the most common car name is ‘Betty’.
International operations
In late 2011, We Buy Any Car launched operations in the United States of America. Its first branches were in BaltimoreBaltimore
Baltimore is the largest independent city in the United States and the largest city and cultural center of the US state of Maryland. The city is located in central Maryland along the tidal portion of the Patapsco River, an arm of the Chesapeake Bay. Baltimore is sometimes referred to as Baltimore...
and Annapolis .
Advertising
We Buy Any Car is well known within the United KingdomUnited Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
for its adverts that make use of repetitive beats. Whilst latter adverts have used alternative lyrics, the signature lyrics are:
- webuyanycar.com webuyanycar.com webuyanycar.com any any any any.
- webuyanycar.com – any make, any model, any age, any price, from fifty quid to a hundred grand.
- webuyanycar.com webuyanycar.com webuyanycar.com any any any any.
- webuyanycar.com – buy a newer car and don’t part ex, you may get a better deal when you buy next.
- webuyanycar.com webuyanycar.com webuyanycar.com any any any any.
- webuyanycar.com – enter your reg number now at webuyanycar.com.
In September 2010 the strapline ‘from fifty quid to a hundred grand’ was altered to ‘from fifty quid to over a hundred grand’ following the purchase of a Bentley Azure Continental for £107,000 by the company.
The adverts were voted 2nd most annoying advert of 2010 by Marketing Magazine and 7th most annoying advert of 2009.
In March 2010 The Sun newspaper voted the advert the ‘worst ad’.
The TV adverts have led to numerous parodies including We Hatch Any Egg and We Buy Any Cat .
Criticism
Despite previously receiving positive recommendations from industry journalists , in April 2011 the Office of Fair TradingOffice of Fair Trading
The Office of Fair Trading is a not-for-profit and non-ministerial government department of the United Kingdom, established by the Fair Trading Act 1973, which enforces both consumer protection and competition law, acting as the UK's economic regulator...
found some of We Buy Any Car’s practices to be potentially misleading.